The SEO Weekly
2023 SEO Rank Reports - Episode 60
Where queries are weird, advice is controversial, and everything depends.
March Core Update Winners and Losers, the top SERP features of 2032, Local SEO factors, Product Reviews Insights, ChatGPT vs. Bing vs. Bard.
So. Many. Studies.
Remember that many of these include correlations, but they’re insightful nonetheless. Garrett covers them all.
We tap into some of the philosophical debates around AI generation: Levis using AI for diversity in the worst way possible, Buzzfeed producing AI garbage, and whether you should block ChatGPT from being trained on your content.
Also:
- Our website migrations webinar replay
- Diagnosing an organic traffic drop
- Using Edge/CDNs for SEO in 2023
Host: Garrett Sussman | Demand Generation Manager
Don’t forget to please SUBSCRIBE to the channel if you enjoy the episode.
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Show notes / References:
Google/SERP Updates:
- Google March 2023 Broad Core Update Finished Rolling Out
- Google’s March 2023 Core Update: Winners, Losers & Analysis – Lily Ray – Amsive Digital
- Analyzing drops in Google Search traffic – Google Search Console Training – Daniel Waisberg
- Five new ways to verify info with Google Search – Itamar Snir and Nidhi Hebbar – Google
- Google launches Perspectives, About this author and more ways to verify information – Barry Schwartz – Search Engine Land
AI Generation and SEO:
- Pause Giant AI Experiments: An Open Letter – Future of Life Insitute
- Google denies Bard was trained with ChatGPT data – Sean Hollister – The Verge
- BuzzFeed Is Quietly Publishing Whole AI-Generated Articles, Not Just Quizzes – Noor Al-SibaiI and Jon Christian – Futurism
- Levi’s to Use AI-Generated Models to ‘Increase Diversity’ – Jaron Schneider – PetaPixel
- ChatGPT vs. Google Bard vs. Bing Chat: Which generative AI solution is best? – Eric Enge Search Engine Land
- Google Bard vs. the New Bing – Tom Capper – Moz
- ChatGPT Generated Google Business Review Spam – Barry Schwartz (H/T Jason Brown) – Search Engine Round Table
- Should you block ChatGPT’s web browser plugin from accessing your website? – Ryan Jones – Search Engine Land
- How to block ChatGPT via your Robots.txt file – Mike King
Twitter/LinkedIn:
- Submit your Sitemaps! – Jamie Indigo
- Hacking Bing and changing the SERPs – Hillai Ben-Sasson
General SEO:
- The Top SERP Features of 2023 (So Far) – Stat
- 2023 Local Search Ranking Factors – Darren Shaw – Whitespark
- 13 Local Search Developments You Need to Know About from Q1 2023 – Miriam Ellis – Moz
- Analyzing The Google February 2023 Product Review Update – Mordy Oberstein – Search Engine Journal
- Use Edge/CDN to stitch together and publish content across any website—Nick Wilsdon – Majestic
Tools/Features:
- ML/LLM (AI) Driven SEO Crawler & Audit Tool – Martin Macdonald
- Extract text, categorize, generate formulas, and use ChatGPT right inside your spreadsheet
Rankable:
- The History and Future of NLG Content ft Jeff Coyle – Rankable Ep. 102
Join Garrett Sussman each week as he pulls out all of the biggest and smallest stories from the past week that touch the world of SEO.
Get the scoop on what’s happening to Google, game-changing strategies for SEOs, and the people that you should have on your SEO radar.
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