In episode 106, Jeremy Moser stops by the show to share some insight into how link building for large brands is evolving in the era of generative AI.
Jeremy discusses how Google currently values links as a ranking factor and whether purchasing links is a sustainable strategy in 2023.
We also dive into whether big brands really need link building to have success in the SERPs.
[1:33] uSERP’s Approach to Link Building
[2:54] How Much Value Does Google Place On Links
[5:46] Content Syndication Links
[8:22] Is Paying For Links Sustainable?
[11:34] Does Link Building Matter for Big Brands?
[13:32] Quality vs Quantity of Links
[15:25] How is Generative AI Impacting Link Building
[17:07] Will Citations Be Integrated Into LLMs?
[18:31] The Future of Search Hot Takes
[19:49] Rapid Fire Rankings
Bio: Jeremy is the Co-founder and CEO of uSERP, from San Francisco. He’s spearheaded SEO campaigns for global brands like BigCommerce, Freshworks, monday.com, & 100s more. He’s a Forbes 30 Under 30 lister and an Entrepreneur.com Leadership Network Advisor.
Websites: https://userp.io/ and https://wordable.io/
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Host: Garrett Sussman
Title: Demand Generation Manager
Garrett loves SEO like the 90s loves slap bracelets.
Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.
Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.
Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly