The Rankable Podcast


Featuring Jeremy Moser

In episode 106, Jeremy Moser stops by the show to share some insight into how link building for large brands is evolving  in the era of generative AI.

Jeremy discusses how Google currently values links as a ranking factor and whether purchasing links is a sustainable strategy in 2023.

We also dive into whether big brands really need link building to have success in the SERPs.

Episode Time Stamps

  • [0:00] Intro
  • [1:33] uSERP’s Approach to Link Building

  • [2:54] How Much Value Does Google Place On Links

  • [5:46] Content Syndication Links

  • [8:22] Is Paying For Links Sustainable?

  • [11:34] Does Link Building Matter for Big Brands?

  • [13:32] Quality vs Quantity of Links

  • [15:25] How is Generative AI Impacting Link Building

  • [17:07] Will Citations Be Integrated Into LLMs?

  • [18:31] The Future of Search Hot Takes

  • [19:49] Rapid Fire Rankings

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This Week's guests

Jeremy Moser

Company: uSERP

Title: CEO

Bio: Jeremy is the Co-founder and CEO of uSERP, from San Francisco. He’s spearheaded SEO campaigns for global brands like BigCommerce, Freshworks,, & 100s more. He’s a Forbes 30 Under 30 lister and an Leadership Network Advisor.

Websites: and


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Rank your best SEO marketing win:

Increasing a brand new fintech startups traffic from 0 to 70,000 monthly visits in hyper competitive consumer fintech space.

Rank your top 3 SEO tools:

Rank your best SEO trick or tactic:

Digital PR driven content marketing to scale top quality backlinks.

Rank what you love most about SEO as an industry:

  • Link building/pr
  • Content strategy
  • Technical SEO

Rank your top 1-3 marketers:

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Rank your top cause or charity:

Wounded Warrior Project


Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Aaron Johnson

Considering AI Content?

AI generative content has gone mainstream.

Discover what that means for your business and why AI generation can be your competitive advantage in the world of content and SEO.