The SEO Weekly

ChatGPT and SEO - Episode 50

Where queries are weird, advice is controversial, and everything depends.

AI content and ChatGPT has taken the SEO world and mainstream media by storm. Everyone has a strong opinion around the pros and cons of AI content. Will it ruin the industry? Would you be a fool not to begin implementing it into your SEO workflows? 

In our inaugural 2023 episode of The SEO Weekly, we also cover E-E-A-T, the completed rollout of the Helpful Content System Update and the Link Spam Update, and building a product knowledge graph for e-commerce SEO. 


Host: Garrett Sussman | Demand Generation Manager 

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Show notes / References:

Google/SERP Updates:

[1:30] E-E-A-T: Added Experience qualifier to the Quality Rater Guridleing – Released 12/15/22

[4:20] Google December 2022 link spam update done rolling out

[4:37] Helpful Content Update

[6:00] Link Spam Update

[7:11] Google’s Spam Policies

ChatGPT and AI Content – General SEO:

[8:50]  – Intro to ChatGPT and SEO

[10:22] iPullRank’s Founder and CEO Mike King’s take on if AI content is bad.

[12:39] Which reputable publications already using AI content reviewed and fact-checked by the editorial team – Tony Hill

[13:00] BankRate’s AI Performance in Search by Kevin Indig

[13:40] Mike King on how you should be using AI Content.

[16:47] Danny Sullivan’s Tweet reexplaining Google’s take on AI content

[17:05] Do you need to worry about whether content is generated by AI? If so, what tools should you use?

[17:40] A non-exhaustive list of AI Image Generation tools

[18:15] The importance of prompt engineering for SEO

[22:15] AI content prompts for SEO

[27:35] Prompts for content creation

[30:15] Form to submit your AI Prompts for SEO Public Library

[30:50] AI tools for content creation

[32:15] AI content for SEO webinar iPullRank and WordLift

[33:28] E-Commerce SEO: How To Increase the Visibility of Your Products By Building a Product Knowledge Graph


Get our Economic SEO strategy guide

What’s the biggest mistake you can make heading into a recession?

Cutting your SEO budget.

Unless you’re a 6 month CMO looking for your next gig, discover why this recession is the best time to double down on your SEO investment.

Join Garrett Sussman each week as he pulls out all of the biggest and smallest stories from the past week that touch the world of SEO.

Get the scoop on what’s happening to Google, game-changing strategies for SEOs, and the people that you should have on your SEO radar.

Garrett Sussman

What do you do with the Google Algo Leak?

Tues, June 26th, 2024 1:00 PM ET

It's time to get to work. The Google algo leak has been simmering and SEOs are wondering what to do next. Join Mike King and Garrett Sussman of iPullRank for a walkthrough of the key insights, experiments to test, and new tactics to implement.

Considering AI Content?

AI generative content has gone mainstream.

Discover what that means for your business and why AI generation can be your competitive advantage in the world of content and SEO.