The SEO Weekly

ChatGPT and SEO - Episode 50

Where queries are weird, advice is controversial, and everything depends.

AI content and ChatGPT has taken the SEO world and mainstream media by storm. Everyone has a strong opinion around the pros and cons of AI content. Will it ruin the industry? Would you be a fool not to begin implementing it into your SEO workflows? 

In our inaugural 2023 episode of The SEO Weekly, we also cover E-E-A-T, the completed rollout of the Helpful Content System Update and the Link Spam Update, and building a product knowledge graph for e-commerce SEO. 

Also:

Host: Garrett Sussman | Demand Generation Manager 

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THE SEO WEEKLY

Show notes / References:

Google/SERP Updates:

[1:30] E-E-A-T: Added Experience qualifier to the Quality Rater Guridleing – Released 12/15/22

[4:20] Google December 2022 link spam update done rolling out

[4:37] Helpful Content Update

[6:00] Link Spam Update

[7:11] Google’s Spam Policies

ChatGPT and AI Content – General SEO:

[8:50]  – Intro to ChatGPT and SEO

[10:22] iPullRank’s Founder and CEO Mike King’s take on if AI content is bad.

[12:39] Which reputable publications already using AI content reviewed and fact-checked by the editorial team – Tony Hill

[13:00] BankRate’s AI Performance in Search by Kevin Indig

[13:40] Mike King on how you should be using AI Content.

[16:47] Danny Sullivan’s Tweet reexplaining Google’s take on AI content

[17:05] Do you need to worry about whether content is generated by AI? If so, what tools should you use?

[17:40] A non-exhaustive list of AI Image Generation tools

[18:15] The importance of prompt engineering for SEO

[22:15] AI content prompts for SEO

[27:35] Prompts for content creation

[30:15] Form to submit your AI Prompts for SEO Public Library

[30:50] AI tools for content creation

[32:15] AI content for SEO webinar iPullRank and WordLift

[33:28] E-Commerce SEO: How To Increase the Visibility of Your Products By Building a Product Knowledge Graph

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How do our cognitive biases influence search?

Thursday, November 21st, 2024 12:00 PM ET

Join Garrett Sussman, Director of Marketing at iPullRank for webinar exploring how cognitive biases impact search behavior and what this means for SEO strategies.

As AI reshapes Google search, learn how biases like confirmation bias and the modern version of the marketing funnel, the “messy middle,” will influence future engagement—and discover actionable strategies to design content that aligns with these principles.

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