The SEO Weekly
Google Search Generative Experience - Episode 66
Where queries are weird, advice is controversial, and everything depends.
In this week’s episode, we cover the Google I/O keynote presentation with a focus on the new Search Generative Experience (SGE), hot takes from the SEO community on the new SGE, and how to check if your SEO is working.
We also tackle curating UGC content, more SGE hot takes (via Wix), and brand consistency with generative AI content.
Also:
- An ExactScience Rank Tracking Demo
- A new E-A-T home for your profile
- Long tail keyword research
Host: Garrett Sussman | Demand Generation Manager
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Rank Tracking: Now with your content relevance score
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THE SEO WEEKLY
Show notes / References:
Google Updates:
- Google I/O Keynote Presentation – Search Generative Experience (40:35)
- The new Google Search Generative Experience: Here’s what it looks like – Barry Schwartz – Search Engine Land
- Google Search Liaison Danny Sullivan on SGE
- A new way to search with generative AI: An overview of SGE – Srinivasan Venkatachary and collaborators – Google
- Google’s new A.I. search could hurt traffic to websites, publishers worry – Kif Leswing – CNBC
- What’s up for SEO at Google I/O? – Serp’s Up Podcast – Mordy Oberstein and Crystal Carter – Wix
- Google I/O and SEO Hot Takes – Twitter Spaces with Lily Ray, Gianluca Fiorelli, Cindy Krum, Crystal Carter, Itamar Blauer, and Garrett Sussman
- Learn from others’ experiences with more perspectives on Search – Google – Lauren Clark
- Google Helpful Content System To Find Hidden Gems In Blogs & Forums In Future Update – Barry Schwartz – Search Engine Roundtable
- How x-default can help you – Gary Illyes – Google
- Interaction to Next Paint (INP) is no longer experimental and will replace First Input Delay (FID) as a Core Web Vital metric effective March 2024 – Web Dev – Rick Viscomi and Annie Sullivan
- Winners and Losers of SGE – Aleyda Solis
- How do we feel about how Google is bringing AI into search results? – Twitter Poll – Matt McGee
AI Generation and SEO:
- Brand Consistency in Generative AI Content Marketing and SEO ft Krista Doyle – Rankable Ep. 108
- An SEO’s guide to understanding large language models (LLMs) – Jess Peck – Search Engine Land
General SEO:
- The UGC SEO Guide: How to Implement a Strategy That Sparks Scalable, Automated Growth – Tory Gray – The Gray Dot Company
- How to check if SEO is working – Olga Zarr – SEOSly
- Diving for Pearls: A Guide to Long Tail Keywords – Next Level – Jo Cameron – Moz
- Digital E-A-Ts – Mike Ginley
Tools/Features:
- ExactScience Demo – LinkedIn Live – John Murch
PREVIOUS EPISODES OF THE SEO WEEKLY
Join Garrett Sussman each week as he pulls out all of the biggest and smallest stories from the past week that touch the world of SEO.
Get the scoop on what’s happening to Google, game-changing strategies for SEOs, and the people that you should have on your SEO radar.
Garrett is the Marketing Director at iPullRank, a MozCon 2024 Speaker, and host of The SEO Weekly. When he's not crafting content, he's scouting the perfect ice coffee, playing with his daughter, devouring a non-fiction psychology book, or concocting a new recipe in the kitchen.
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