At iPullRank we pride ourselves on our ability to develop robust and comprehensive content strategy rather than treating content as an isolated incident as is done with Content Marketing. Our position as a firm that does Search Engine Optimization makes this a bit difficult because there is an assumption that SEO means that content needs to just be keyword-stuffed nonsense.
I personally find it a bit insulting to the people on my team (and everywhere else) working hard on developing well-designed content that adheres to brand voices and tones and also works for Organic Search.
In this episode of Rank and File, I talk through why the concept of “SEO content” is dead, who killed it and what you should be doing instead.
Over to you, how are you approaching content that performs in Organic Search?
Latest posts by Mike King (see all)
- Rank & File: How to React to Algorithm Updates - February 14, 2020
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- Rank & File: Why “SEO Content” Is Not a Thing - February 12, 2020