eCommerce content marketing is an essential part of the marketing strategy for any business with an online presence. In 2020, the coronavirus pandemic caused a boom in eCommerce, as the…
Kevin Kuo
Black Friday is a major event for retailers. Shoppers go on a buying frenzy, and companies are competitively poised to go after those dollars. Make sure you’re in the right…
Shopping has changed. Digital sales teams (via email, phone, or live chat) used to have a monopoly on information. If customers wanted an in-depth look at a particular product or…
Andrew McDermott
Have you ever thought about the process of purchasing something, from first hearing about a brand and its products to finally swiping that credit card? I want you to think…
We live in a digital era where there are countless distractions in every aspect of our lives. Everything you see, everything you hear, and everything you feel is most likely…
In order to ensure that your content reaches your audience, your content plan should be well executed. However, the system that jumpstarts a content plan is often forgotten —your content…
Neferkara Aaron
As we noted back in January, Featured Snippets went through some pretty major changes earlier this year. Featured Snippets are no longer that coveted “0” position and now occupy the…
Nathan Turner
Content quality and optimization is hugely important for ranking well on Search Engine Results Pages (SERPs), but “freshness” may also be a factor for some types of content. To find…
Jordan Leschinsky
What is Visual Content and how can it help? Visual content is the graphic side of content. The images, photos, videos, Infographics, Gifographics, graphics, screenshots, memes, and illustrations that you…
Danilo Romeiro
The world has changed. Whether we like it or not, COVID-19 has had a resounding impact on the way that we communicate, work, and shop. This event is so profound…
Mujahid Robinson
With more than half of the United States reopening or relaxing stay-at-home restrictions, everyone’s gaze is looking toward the end of the global pandemic. While there is no true “end”…
Fajr Muhammad
With millions of people under stay at home orders, the shape of online audiences is changing. Learn how to pivot your content strategy to adapt to the current state of things.
