In episode 80, Areej AbuAli Head of SEO at Papier stops by to chat about the strategies, wins, and challenges that an in-house SEO team can experience.
We discuss how to foster relationships within an organization to ensure things are getting done and what you can do to navigate relationships with different departments to keep resources flowing.
Areej also shares her thoughts on Google’s new Helpful Content Update and gives her prediction for what online shopping will look like this holiday season.
Title: Head of SEO
Bio: Areej AbuAli is the Head of SEO at Papier. She’s worked client-side and agency-side across the property, health, fashion, travel industry, and eCommerce. She’s also the founder of the Women in Tech SEO community, a support network aimed for women in the Technical SEO field, to discuss, share and learn from one another.
Rank your best SEO marketing win:
We de-indexed about 70% of our website once, which was insane, but actually we got massive gains from it.
Rank your best SEO trick or tactic:
To be honest, spending a whole lot of time on the website. Going through the navigation. Creating it as a user.
Rank what you love most about SEO as an industry:
It’s always changing. It never gets boring.
Rank the top 1-3 SEO or Marketers that you most look up to:
Rank your number one cause/charity that you want to promote:
Host: Garrett Sussman
Title: Demand Generation Manager
Garrett loves SEO like the 90s loves slap bracelets.
Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.
Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.
Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly