Using Keyword Time Activated Peaks (KTAP) for SEO Reporting
The SEO world depends on search volume to inform their strategy, but is the data out there reliable? The truth is, search volume should be used as an indicator and not gospel. There are many sources out there that provide versions of this data, but there’s no definitive source of truth. Even Google’s Keyword Planner […]
The SEO Weekly – Episode 20 – SEO Nostalgia Bombs and Devious Link Schemes
The SEO WEEKLY Episode 20 – SEO Nostalgia Bombs and Devious Link Schemes Where queries are weird, advice is controversial, and everything depends. Google adds a tag for indexing embedded content, malicious link schemes to be aware of, and tech SEO strategies for 2022. In this week’s episode, we also cover an Ngram Keyword tool, […]
Rankable Ep. 67 – Navigating the Modern Remote Workplace
On Ep. 67 of iPullRank’s Rankable Podcast, Garrett Sussman hosts Ruth Burr Reedy, Vice President of Strategy at Upbuild, to discuss the topic of how to navigate the modern remote workplace. Ruth Burr Reedy is the Vice President of Strategy at UpBuild, a fully-distributed marketing agency specializing in technical SEO, advanced web analytics, and whole-funnel […]
5 Ways to Use Google Trends for SEO
The 20 percent of keywords driving 80 percent of your sales… Will they continue to be profitable, or will they become a money pit leading to diminishing returns and lost revenues? Keyword research via tools like keyword planner focus on the present. Is there a way to predict the future? A way for you to […]
The SEO Weekly – Episode 19 – Page Experience for Desktop GSC Measurement
The SEO WEEKLY Episode 19 – Page Experience for Desktop GSC Measurement Where queries are weird, advice is controversial, and everything depends. Google offers reports for measuring Page Experience on Desktop, a massive Googlebot crawl spike on Jan. 12th, and ASMR for SEO. In this week’s episode, we also cover paywall content and SEO, link-building […]
Rankable Ep. 66 – Using SEO Data the Right Way
On Ep. 66 of iPullRank‘s Rankable Podcast, Garrett Sussman hosts Mordy Oberstein, Head of Communications at Semrush, to discuss the topic of how SEO data can be used to inform your strategy effectively. Mordy is the Head of Communications at Semrush. He also sits behind the mic as both the host of and a contributor […]
8 Google Developer Resources that SEOs MUST Read
What do the best SEOs have that most don’t? Top SEOs seem to have their finger on Google’s pulse; it’s as if they know which moves Google will make before they make it. But that’s silly, right? Google doesn’t share insider information with SEOs. Or do they? As you’ll soon see, Google shares resources that […]
The SEO Weekly – Episode 18 – Should Core Web Vitals Be a UX Thing?
The SEO WEEKLY Episode 18 – Should Core Web Vitals Be a UX Thing? Where queries are weird, advice is controversial, and everything depends. Why do execs balk at investing in SEO? Is Google documentation problematic? Should UX be responsible for Core Web Vitals instead of SEOs? In this week’s episode, we also cover rich […]
Rankable Ep. 65 – Ranking Technical SEO Priorities
On Ep. 65 of iPullRank‘s Rankable Podcast, Garrett Sussman hosts Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador of Ahrefs, to discuss the topic of how do you prioritize what to tackle in technical SEO. Patrick is an organizer for the Raleigh SEO Meetup (the most successful SEO Meetup in the US), the Beer […]
How To Inject Search Volume and CPC to Google Search Console (GSC)
Google Search Console is a gold mine for data. Launched in 2001 as Google Webmaster Tools this was a way for marketers to submit sitemaps and check crawling/indexability. Google rebranded Webmaster Tools as Search Console in 2015 and has been slowly making changes and updates along the way. Most recently, they updated the look and […]
The Enterprise Guide to Rich Snippets: How to Increase Search Visibility and Traffic with JSON-LD, Microdata, and Schema.org
The competition for visibility is growing. Your competitors used to be the main barrier you needed to overcome for higher rankings, greater visibility, and more traffic. The rules have changed. Search is a complex landscape that’s highly dependent on intent, context, and personalization — more so than it used to be. For certain keywords, ranking […]
The SEO Weekly – Episode 17 – Are Important Google Search Results Crap?
The SEO WEEKLY Episode 17 – Are Important Google Search Results Crap? Where queries are weird, advice is controversial, and everything depends. A Twitter thread on Google’s problematic search results, a 2021 SEO Tools round-up, and the best in-house SEOs to follow on Twitter. In this week’s episode, we also cover IndexNow coming to WordPress, […]
Rankable Ep. 64 – Fallout from Google’s Title Rewriting
On Ep. 64 of iPullRank‘s Rankable Podcast, Garrett Sussman hosts Cyrus Shepard to discuss the topic “Fallout from Google’s Title Rewriting.” Cyrus is a long-time SEO consultant and practitioner who’s worked with Moz and is the co-founder of Zyppy. Currently building new SEO software. Whatever he’s doing, he’d probably rather be hiking or running. He’s […]
Why iPullRank’s Approach to Content Strategy is Better for Enterprise Clients
Does your agency understand you? Your content strategy should be focused on one thing — using your content to achieve your organization’s goals and objectives. That’s immediately obvious to most people, but it’s also the place where most agencies stumble. They ignore the details. These details identify the things that matter most to your company. […]
