Content Relevance – Episode 63 – The SEO Weekly

The SEO Weekly Content Relevance – Episode 63 Where queries are weird, advice is controversial, and everything depends. In this week’s episode, we cover content relevance and rankings, a page experience demotion, and the epic BrightonSEO conference. We also tackle shipping and returns in rich snippets, an SEO checklist for product categories, and Taxonomy SEO. […]

Relevance is Not a Qualitative Measure for Search Engines

Writing my book “The Science of SEO” has been incredibly eye-opening as I’ve dug deep into the minutia of how search engines work.  Fundamentally, SEO is an abstraction layer wherein we manipulate inputs (site architecture, content, and links) for a search engine to get specific outputs (rankings and traffic). At that abstraction layer, we talk […]

Google’s Project Magi – Episode 62 – The SEO Weekly

Feature Image - The SEO Weekly - Google's Project Magi

The SEO Weekly Google’s Project Magi – Episode 62 Where queries are weird, advice is controversial, and everything depends. In this week’s episode, we cover Google’s new search engine Project Magi, the reviews system update, and an algorithm update recovery tactics Twitter thread. We also tackle an experiment on link priority, NLP for SEO, and […]

Robots.txt Files: Directives, Examples, and Use Cases

Man on typewriter in 50s magazine style for robots.txt feature image blog post

Your robots.txt file is a set of directions that lets search engines know which pages from your website should be crawled by search engines.  The robots.txt file is often misunderstood by SEOs. It’s not intended to block pages from being indexed. But misused, it can have severe consequences. Add the wrong instruction and you could […]

Keep Calm and GA4 ft Jess Joyce – Rankable Ep. 104

The Rankable Podcast Keep Calm and GA4 – Episode 104 Featuring Jess Joyce Keep Calm and GA4 (Or Lose Your Mind in July) ft. | RSS.com In episode 104, SEO consultant Jess Joyce stops by the show to ease our minds in the race to migrate to GA4 before Google sunsets Universal Analytics in July […]

Open AI and Safety: Ban ChatGPT? – Episode 61 – The SEO Weekly

The SEO Weekly Open AI and Safety: Ban ChatGPT? – Episode 61 Where queries are weird, advice is controversial, and everything depends. In this week’s episode, we cover Open AI’s safety, E-E-A-T and relevance, and whether viral digital PR works for SEO. We also tackle a deep dive into Entity SEO and how you can […]

Under the Hood of an AI Powered Search Engine ft Sridhar Ramaswamy – Rankable Ep. 103

The Rankable Podcast Under the Hood of an AI Powered Search Engine – Episode 103 Featuring Sridhar Ramaswamy In this special episode of the Rankable Podcast, Neeva Co-Founder & CEO, Sridhar Ramaswamy sits down with iPullRank’s Mike King to explain the inner workings of a search engine fueled by AI technology. Sridhar shares his thoughts […]

The 2024 SEO Guide To Successful Website Migration

Watch iPullRank’s Website Migration and Replatforming Webinar Replay They lost 50% of their traffic.  In 2019, White Fuse, a SaaS company in the UK, saw a substantial decrease in rankings after a website migration. This hit them hard because they stated that they followed the rules. They mentioned that they followed best practices regarding “checks […]

2023 SEO Rank Reports – Episode 60 – The SEO Weekly

The SEO Weekly 2023 SEO Rank Reports – Episode 60 Where queries are weird, advice is controversial, and everything depends. March Core Update Winners and Losers, the top SERP features of 2032, Local SEO factors, Product Reviews Insights, ChatGPT vs. Bing vs. Bard. So. Many. Studies. Remember that many of these include correlations, but they’re […]

The History and Future of NLG Content ft Jeff Coyle – Rankable Ep. 102

The RANKABLE Podcast The History and Future of NLG Content – Episode 102 FEATURING Jeff Coyle The History and Future of NLG Content ft. Jeff Coy | RSS.com In episode 102, Jeff Coyle of MarketMuse stops by to discuss the past, present, and future of Natural Language Generation (NLG) content for SEO. Jeff shares his […]

Bard, GPT-4, and Google – Episode 59 – The SEO Weekly

The SEO Weekly Bard, GPT-4, and Google – Episode 59 Where queries are weird, advice is controversial, and everything depends. Bard was released to the public for testing and it ain’t great. It’s definitely not as powerful as ChatGPT. Google truly put on the guardrails. But don’t judge, it’s literally the first public iteration. We […]

The Unsexy Truths of SEO ft Devin Pickell – Rankable Ep. 101

The RANKABLE Podcast The Unsexy Truths of SEO – Episode 101 FEATURING Devin Pickell The Unsexy Truths of SEO ft. Devin Pickell – Episo | RSS.com In episode 101, Devin Pickell joins the show to discuss some of the uncomfortable facts about SEO that every marketer should be aware of. Devin shares his thoughts on […]

March Core Update and Orbitwise – Episode 58 – The SEO Weekly

The SEO Weekly March Core Update and Orbitwise – Episode 58 Where queries are weird, advice is controversial, and everything depends. There was a March Core Update that started rolling out last week. Sounds like it’s pretty volatile. Check out Michael King’s advice for reacting to any algorithm update. There’s a brand new free topical […]