The SEO Weekly
March Core Update and Orbitwise - Episode 58
Where queries are weird, advice is controversial, and everything depends.
There was a March Core Update that started rolling out last week. Sounds like it’s pretty volatile. Check out Michael King’s advice for reacting to any algorithm update.
There’s a brand new free topical relevancy checking tool called Orbitwise. We also had the very last SearchLove conference, a ton of new GPT-4 use cases, and some excellent decks on eCommerce, AI, and SEO.
Also:
- SEO Product Management Ticket Writing
- When Google's Manual Penalty database was hacked
- Deploy schema at scale
Host: Garrett Sussman | Demand Generation Manager
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- Topic Cluster Targeting
- Content Ideation Targeting For Each Cluster
- 3 Monthly Snapshots of iPullRank’s New Rank Tracker – ExactScience
Show notes / References:
Google/SERP Updates:
- March Core Update – Google
- Marie Haynes Tweet predicting the Core Update
- Can You Analyze Algorithm Update Impact? – Michael King – iPullRank
- Google March 2023 Broad Core Update Is Live – What We Are Seeing Now – Barry Schwartz
AI Generation and SEO:
- List of People Using GPT-4 in Creative Ways – Charly Wargnier
- Don’t use GPT-4 for Search Volume, the data is based on 2021 and earlier
- Ben’s Bites – Amazing AI Newsletter – Ben Tossell
- SEO, PPC and AI in 2023 and Beyond – Lily Ray
Conferences:
General SEO:
- Image and Visual Search for Ecommerce – Gianluca Fiorelli
- SEO product management: Key framework and fundamentals – Holly Miller Anderson – Search Engine Land
- How to deploy advanced schema at scale – Benu Aggarwal – Search Engine Land
- The Time I Hacked Google’s Manual Actions Database – Tom Anthony
Tools/Features/Courses:
Think like a SEO PM Course – Adam Gent
Orbitwise – Topical Relevancy Scoring – John Murch and Michael King – iPullRank
Rankable Podcast:
The Emergence of the T-Shaped SEO – Michael Glavac – iPullRank

Join Garrett Sussman each week as he pulls out all of the biggest and smallest stories from the past week that touch the world of SEO.
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