The SEO Weekly
March Core Update and Orbitwise - Episode 58
Where queries are weird, advice is controversial, and everything depends.
There was a March Core Update that started rolling out last week. Sounds like it’s pretty volatile. Check out Michael King’s advice for reacting to any algorithm update.
There’s a brand new free topical relevancy checking tool called Orbitwise. We also had the very last SearchLove conference, a ton of new GPT-4 use cases, and some excellent decks on eCommerce, AI, and SEO.
Also:
- SEO Product Management Ticket Writing
- When Google's Manual Penalty database was hacked
- Deploy schema at scale
Host: Garrett Sussman | Demand Generation Manager
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Show notes / References:
Google/SERP Updates:
- March Core Update – Google
- Marie Haynes Tweet predicting the Core Update
- Can You Analyze Algorithm Update Impact? – Michael King – iPullRank
- Google March 2023 Broad Core Update Is Live – What We Are Seeing Now – Barry Schwartz
AI Generation and SEO:
- List of People Using GPT-4 in Creative Ways – Charly Wargnier
- Don’t use GPT-4 for Search Volume, the data is based on 2021 and earlier
- Ben’s Bites – Amazing AI Newsletter – Ben Tossell
- SEO, PPC and AI in 2023 and Beyond – Lily Ray
Conferences:
General SEO:
- Image and Visual Search for Ecommerce – Gianluca Fiorelli
- SEO product management: Key framework and fundamentals – Holly Miller Anderson – Search Engine Land
- How to deploy advanced schema at scale – Benu Aggarwal – Search Engine Land
- The Time I Hacked Google’s Manual Actions Database – Tom Anthony
Tools/Features/Courses:
Think like a SEO PM Course – Adam Gent
Orbitwise – Topical Relevancy Scoring – John Murch and Michael King – iPullRank
Rankable Podcast:
The Emergence of the T-Shaped SEO – Michael Glavac – iPullRank
Join Garrett Sussman each week as he pulls out all of the biggest and smallest stories from the past week that touch the world of SEO.
Get the scoop on what’s happening to Google, game-changing strategies for SEOs, and the people that you should have on your SEO radar.
