The Rankable Podcast

AI-Powered Conversation Intelligence For SEO

Featuring Jason Tatum

In episode 117, Jason Tatum, VP of Product at CallRail joins the show to discuss AI-Powered call tracking and how it can be used to support your SEO efforts.

Jason highlights the valuable relationship between AI-powered call tracking and SEO, emphasizing the identification of patterns and trends.

We also glimpse into the future of AI at CallRail and discuss the ways that organizations are seamlessly implementing the technology into SEO and marketing processes.

Episode Time Stamps

  • [0:00] Intro

  • [10:20] AI-Powered Call Tracking and the Relationship to SEO

  • [15:15] How to Identify Patterns and Trends

  • [17:02] How Marketing Teams are Using CallRail Summaries

  • [18:31] How Marketers Apply Brand Sentiment Insights from Summaries

  • [20:51] The Future of AI at CallRail

  • [25:38] How to Implement This Technology into SEO Processes

  • [27:30] Conversation Intelligence with CallRail

  • [30:50] Rapid Fire Rankings

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This Week's guests

Jason Tatum

Title: VP of Product

Company: CallRail

Bio: Jason’s professional experience spans the nonprofit, publicly traded and private startup technology sectors. Over his seven years at CallRail, a lead intelligence platform helping businesses market with confidence, Jason has spearheaded launches of its Form Tracking and Lead Center solutions. Today, Jason serves as VP of Product, leading his team to build innovative solutions for next generation business owners and marketers. Jason is an advocate for bicycle commuting and real-life paper books while living with his lovely wife, Sarah, his children Hazel and Henry.


Top 3 of anything:

  • Cycling
  • Great Britain
  • Life

Rank your best Product marketing win:

When Google Data Studio was first being released, we got invited to be a part of the beta. We got the CallRail link up on the Google Studio page. That’s my best win.

Rank your top 3 Product tools: 

Rank your best SEO or Product trick or tactic:

Have call summaries setup.

Rank what you love most about being in the Product industry:

Making people’s businesses and days better.

Rank your top 1-3 marketers:

Rank your best SEO or Product learning resource:

Neil Patel & Rand Fishkin

Rank your top cause or charity:

Bike Law

Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Aaron Johnson

Considering AI Content?

AI generative content has gone mainstream.

Discover what that means for your business and why AI generation can be your competitive advantage in the world of content and SEO.