The Rankable Podcast

Enterprise Level Technical SEO Audit Software

Featuring Serge Bezborodov

In episode 119, Serge Bezborodov of JetOctopus joins the show for an enlightening conversation around technical SEO at the enterprise level.

Serge shares thoughts on the uniqueness of technical SEO and discusses the critical data types that hold significance in the space. We discuss key features to pay attention to in your technical SEO software and best practices for effectively crawling large websites.

Serge also dishes out some strategies to identify and address JavaScript SEO issues and improve your communication with developers. 

Episode Time Stamps

  • [0:00] Intro

  • [3:15] What is Unique about Technical SEO?

  • [4:40] What Type of Data Matters for Technical SEO?

  • [8:30] Key Features to Look For in Your Technical SEO Software

  • [12:12] Best Practices for Crawling Large Sites

  • [16:13] Identifying Javascript SEO Issues

  • [20:57] Communicating with Developers

  • [23:07] Rapid Fire Rankings

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This Week's guests

Serge Bezborodov

Title: CTO

Company: JetOctopus

Bio: Serge is the co-founder and CTO of JetOctopus. He is a tech-SEO and log-files nerd with 10+ years of experience in programming. Serge is also a data-driven SEO evangelist. He regularly shares insights from a billion crawled pages and 14 billion log lines on DigitalOlympus, TechSEOboost, BrightonSEO conferences, and through the TTT community.


Top 3 of anything:

  • Motorcycles

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  • Family

Rank your best SEO marketing win:

More than 10 years ago we built and bought some backlinks and got a huge amount of traffic.

Rank your top 3 SEO tools: 

  • GSC

  • Ahrefs

  • Your hands

Rank your best SEO or trick or tactic:

Seeing the results and impact.

Rank what you love most about the SEO industry:

It’s always changing.

Rank your top 1-3 marketers: 

Our clients.

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Google Web Master Tools.

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Save Life

Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Aaron Johnson

Considering AI Content?

AI generative content has gone mainstream.

Discover what that means for your business and why AI generation can be your competitive advantage in the world of content and SEO.