Top 3 of anything:

1. The Lord of the Rings
2. The Malazan Book of the Fallen
3. A Song of Ice and Fire 

Rank your best SEO marketing win:

I Googled 50 of the best-looking digital marketing agencies in the UK.

I wrote a bunch of flattering stuff about their blogging strategies (which were all terrible)

I hit publish and emailed every agency.

Maybe half of the agencies acknowledged my outreach, usually with a “thank you!” and an offer of coffee

But then one agency asked if I had availability for a test project. another asked about a retainer.

It snowballed from there.

I used my “agency experience” as social proof for more outreach soon, one agency offered me a full-time role to stop me from working with their competitors, setting me on the path to a role as agency VP – nearly a decade later.

Rank your top 3 SEO tools:  

• Ahrefs
• Clearscope
• Screaming Frog

Rank your best SEO or trick or tactic:

Routinely running experiments to collect original, first-hand data that no other company possesses.

Rank what you love most about the SEO industry:

The problem-solving!

Working out what people are looking for, how you can deliver it, how you can bring new value to the SERP.

It’s a big, fun game.

Rank your top 1-3 marketers:

• Tim Soulo
• Amanda Natividad
• Bryan Casey

Rank your best SEO learning resource:

Ahrefs aside, I really enjoyed the BlueArray Technical SEO course.

Rank your top cause or charity:

Support Devin Through Cancer