The RANKABLE Podcast

Episode 72 - Earn Brand Authority with Topic Clusters


In episode 72, Chima Mmeje of Zenith Copy explains her perfected approach to topic clusters.

Topic clusters are a content strategy that drives organic traffic by earning authority for an entire topic by developing and publishing interconnected content that covers a variety of subtopics and uses internal linking to cluster them together. 

Episode Time Stamps

  • [0:00] Intro
  • [2:53] Twitter vs Linkedin
  • [3:56] Rank Something: Favorite thing to cook
  • [5:07] Success with Topic Clusters
  • [6:33] How to review articles
  • [8:36] What’s a realistic approach to Content Strategy?
  • [10:01] Combining Articles vs Topic Clusters
  • [12:14] How to approach auditing for internal links?
  • [14:13] How to identify content gaps and make suggestions?
  • [17:00] Should you target ZERO volume keywords?
  • [21:27] Rapid Fire Rankings

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This Week's guest

Chima Mmeje

Title: SEO content writer & strategist

Business: Zenith Copy

Bio: Chima is an SEO content writer and strategist for SaaS companies like Wix and Semrush. Her specialty is building topic clusters and executing them as long-form content pieces. Chima is also the founder of the Freelance Coalition for Developing Countries, an organization that provides free mentorship and training for BIPOC professionals living in developing countries.

Referenced: Agency Ahead Podcast Episode


Rank your Best SEO/Marketing win:

I helped Aurelius triple their traffic through content and link building. We started working together in August and started to see significant results in January 2022.

Rank your Top 3 SEO Tools:

I feel like I’m crippled without Semrush. I use them for keyword research for topic clusters. That first step is dependent on Semrush. Semrush is my source of truth.

In my topic cluster course, you can use these tools to do the research, execute the cluster, and sell the course.

Get Chima’s Topic Cluster Course for Content Marketers

Rank your best SEO trick/tactic:

It’s got to be link building, man. Link building is so powerful. When you’re still coming up, you don’t have the high domain authority. Link is what moves the needle.

Rank what you love most about SEO:

I love the value of consistency. SEO punishes you when you stop being consistent.

Rank your best learning SEO resource:

Grow and Convert

Rank the top 1-3 SEO or Marketers that you most look up to:

Rank your number one cause/charity that you want to promote:

The Freelance Coalition for Developing Countries

The Freelance Coalition is the central point of support for BIPOC Freelancers who are either starting out or looking for help to scale their freelance business.

FCDC provides learning resources and mentorship for BIPOC freelancers who need help upskilling and learning the business side of freelancing


Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Garrett Sussman

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