The SEO Weekly
Voice and Tone for SEO - Episode 72
Where queries are weird, advice is controversial, and everything depends.
In this week’s episode, we cover the impact of Voice and Tone on SEO and content, the ideal blog post structure, and Audience targeting beyond voice and tone.
We also discuss why you might not be indexed, a set of cool streamlit app SEO tools, and the impending problems with GA4 auto migration.
Also:
- Generative AI and MUM
- Improve the top Local Ranking Factors
- A couple of awesome upcoming SGE panels
Host: Garrett Sussman | Demand Generation Manager
Don’t forget to please SUBSCRIBE to the channel if you enjoy the episode.
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THE STATE OF GENERATIVE AI Report
We surveyed over 100 marketing leaders on their perspectives on generative AI in SEO and have analyzed the findings so that you can see where you stand among your peers and competitors.
Show notes / References:
Google/SERP Updates:
- Search Console is adding INP issue reporting to the Core Web Vitals report
- Cached pages in Search – John Mueller
- Why is My Site Not Indexed? – Search Off the Record – John Mueller, Martin Splitt, and Gary Illyes
AI Generation and SEO:
- Schumer outlines plan for how Senate will regulate AI – CNN – Brian Fung
- Google’s Gary Illyes: Don’t Use AI & LLMs To Diagnose SEO Issues
- State of Generative AI Survey – Round 2 – iPullRank and MarketMuse
- FridAI Episode 3 – Tone and Voice – Michael King – AIPRM
- AIPRM SMB Prompt Contest
- Unlocking Small Business ChatGPT Superpowers ft. Christoph Cemper – Rankable Ep. 114
Twitter SEO:
- GymShark SEO thread – Scott Salter
- GA4 Auto migration – Mark Alves
- Ideal Blog Structure for SEO – Andy Chadwick – Keyword Insights
- Local Ranking Factors Video Series – Darren Shaw – Whitespark
General SEO:
- Google SGE snapshot carousel: 4 winning SEO strategies in B2C, B2B – Brendan Bowers – Search Engine Land
- Search Generative Experience Roundtable Discussion – Clearscope
- How to Prepare Your SEO Strategy for Google’s AI-Powered Search Results – Botify
- How to Maximize your SEO Efficiency with AI Chatbots – Aleyda Solis
- Oh My MUM Stikes Back – Or how to win the battle of Generative Search – Gianluca Fiorelli
- Audience Targeting: Beyond the Table Stakes of Voice and Tone – Simon Sternklar – iPullRank
Tools/Features:
- Announcing AIPRM for Edge, GPT Version Tagging, Lifetime Elite Subscription Discount – Michael King – AIPRM
- Collection of SEO tools – Koen Leemans
Rank Tracking: Now with your content relevance score
Join Garrett Sussman each week as he pulls out all of the biggest and smallest stories from the past week that touch the world of SEO.
Get the scoop on what’s happening to Google, game-changing strategies for SEOs, and the people that you should have on your SEO radar.
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- SEO RFP: The Best Process for Hiring the Right Agency [Template] - October 2, 2024
- Status Quo Bias: The Behavioral Economics Principle That Rocked the Google Antitrust Trial - August 22, 2024
