In episode 104, SEO consultant Jess Joyce stops by the show to ease our minds in the race to migrate to GA4 before Google sunsets Universal Analytics in July of this year.
Jess shares the key differences that SEOs need to be paying attention to within the GA4 dashboard and the ways in which reporting will be different.
We also discuss what other alternatives are that are currently out in the wild and how they stack up against GA4.
[0:00] Intro
[4:03] Key Differences Between GA4 and Universal Analytics
[8:02] SEO Reporting in GA4
[9:24] The Best Migration to GA4
[11:47] How to Do It Yourself
[13:12] What New Data Can SEOs Surface in GA4?
[16:19] Things Are Going to Look Different
[18:27] Alternatives to GA4
[21:20] Improving Your SEO with GA4
[22:45] Install It and Start Now
[24:37] Rapid Fire Rankings
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Jess Joyce
Company:
Title: SEO Consultant
Bio: Internet resident, and previous web developer who loves technical SEO. From Geocities to Webflow and everything in between. I’ll be listening to 90s music while optimizing the web as a freelance SEO Consultant for mostly tech & SaaS companies.
Website: JessJoyce.com
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Host: Garrett Sussman
Title: Demand Generation Manager
Garrett loves SEO like the 90s loves slap bracelets.
Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.
Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.
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iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Generative AI, Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.
iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.
