The SEO Weekly
Google's Perspectives Filter - Episode 70
Where queries are weird, advice is controversial, and everything depends.
In this week’s episode, we cover Google’s new Perspectives Filter in search, a new $5000 contest for ChatGPT Prompts, and if it’s okay to remove 301 redirects after a year.
We also discuss Black Friday SEO (in June?), the Search Generative Experience’s speed and quality update, and Adobe’s defense of AI image generation copyright infringement.
Also:
- Building a strategic SEO process
- Using Entities and GPT-4 for outlines and articles
- SEO Plugins for ChatGPT
Host: Garrett Sussman | Demand Generation Manager
Don’t forget to please SUBSCRIBE to the channel if you enjoy the episode.
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THE STATE OF GENERATIVE AI Report
We surveyed over 100 marketing leaders on their perspectives on generative AI in SEO and have analyzed the findings so that you can see where you stand among your peers and competitors.
Show notes / References:
Google/SERP Updates:
- The Google Perspectives Filter is live on mobile – Google
- Google’s Perspectives search menu filter is now live on mobile in the US – Brodie Clark
- SGE has received some quality and speed updates – Google
- Example
- Air Quality in NYC: Britney Muller – > Michael King
- Google Office Hours – John Mueller, Martin Splitt, and Gary Illyes – Google
- Updates to Video Reporting on Search Console – Google
- BigQuery efficiency tips for Search Console bulk data exports – Daniel Waisberg – Google
AI Generation and SEO:
- Senators to introduce a bipartisan AI bill aimed at keeping up with China – Liv Brown-Kaiser CNBC
- Rush to Use Generative AI Pushes Companies to Get Data in Order – Belle Lin – Wall Street Journal
- Adobe is so confident its Firefly generative AI won’t breach copyright that it’ll cover your legal bills – Chris Stokel-Walker – Fast Company
- Round 2: State of Generative AI Survey – iPullRank and MarketMuse
- AIPRM’s $5000 ChatGPT Prompt Content – AIPRM
- FridAI – How To Create ChatGPT Prompts – Michael King – AIPRM
Twitter SEO:
- AI is Going to Kill the Listicle – Ryan Law
General SEO:
- How to build a strategic SEO process – Andrew Holland – Search Engine Land
- The Difference Between Crawling, Indexing & Rendering (Non-Techie) – Adam Riemer
- Is It OK to Remove 301 Redirects After a Year? We Tested It – Patrick Stox – Ahrefs
- How to use Google entities and GPT-4 to create article outlines – Dave Davies – Search Engine Land
- Change Management, Operations, and SEO ft Tess Voecks – iPullRank
- Black Friday SEO (In June?) LinkedIn Live – Zach Chahalis, Michael Glavac, and Garrett Sussman – iPullRank
Tools/Features:
- ChatSEO App – Craig Casazza
- 5 SEO Plugins for ChatGPT – Sharyph
Rank Tracking: Now with your content relevance score
Join Garrett Sussman each week as he pulls out all of the biggest and smallest stories from the past week that touch the world of SEO.
Get the scoop on what’s happening to Google, game-changing strategies for SEOs, and the people that you should have on your SEO radar.
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