In this week’s episode, Google’s Search Generative Experience was released and SEOs shared their initial takeaways. Garrett ‘unboxes’ the interface, addresses different types of results for various queries, and the SEO implications.
We also tackle Google’s topical authority system for news and the new version of Google’s Merchant Center.
Also:
Host: Garrett Sussman | Demand Generation Manager
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We surveyed over 100 marketing leaders on their perspectives on generative AI in SEO and have analyzed the findings so that you can see where you stand among your peers and competitors.
Google's apparent SGE rollout adoption so far:
— Cyrus SEO (@CyrusShepard) May 26, 2023
• General Public: 0.0000001%
• SEOs: 98.2%
When does my holiday start, it is not giving me the time but I do like how you can expand the answers and look at all those snackable organic/free links you can click on pic.twitter.com/yjhNsXwCdY
— Barry Schwartz (@rustybrick) May 25, 2023
🚨 Reminder not to put any private or confidential information into SGE 🚨
— Britney Muller 🇺🇦 (@BritneyMuller) May 25, 2023
Your input data is likely used to further train SGE and could surface in future results. pic.twitter.com/F4utXTuBos
The query can be super long and used within the AI Snapshot, but the standard organic results still say the n-gram limit is 32. pic.twitter.com/oI9hcEEWOz
— Mic King (@iPullRank) May 25, 2023
Not one of these is a content strategy example. pic.twitter.com/xr5mpDyiDy
— Ross Hudgens (@RossHudgens) May 25, 2023
Got access to SGE and playing around now.
— Lily Ray 😏 (@lilyraynyc) May 25, 2023
- it does seem to answer YMYL queries, but cautiously
- it’s jarring that it mentions studies & research without linking to them?
- color relates to subject matter
- 4+ organic results linked at bottom
- featured snippet still there pic.twitter.com/l79HHjUuB7
Meh. There’s a big difference in experience IMO. https://t.co/yrl6Js6vpW pic.twitter.com/zuH3wcuypr
— Paul Shapiro (@fighto) May 26, 2023
Remember how I kept telling my clients to invest in PR because showing up on "best of" lists would be really important for future-proofing their brand?
— Rebekah Edwards | Content-Led SEO (@rebekah_creates) May 26, 2023
I'm glad at least one of them listened. pic.twitter.com/TUxDwVuW59
Many thought SGE wouldn't cover YMYL content, including health/medical. I'm seeing SGE cover health and medical topics like this one (strep throat). I'll test more, but interesting to see that. YMYL content isn't entirely out of the picture like we thought it could be. 🙂 pic.twitter.com/4Hpb6Gw86C
— Glenn Gabe (@glenngabe) May 26, 2023
I think my prediction about a decrease in ads revenue is accurate... Here's a side by side of the query "mortgage rates" in search labs and without pic.twitter.com/nyfo26LUBt
— Eli Schwartz (@5le) May 25, 2023
Got access to Google’s SGE. I’ll be playing with this more tomorrow.
— Garrett Sussman ☕️🔎 (@garrettsussman) May 25, 2023
Interesting first look at YMYL results…
Took a few efforts but found some queries that generate results. The interest rates had some warning text.
Also, blurry thumbnails still get results (NFL)#SEO #AI pic.twitter.com/nMh4DzzmEx
Join Garrett Sussman each week as he pulls out all of the biggest and smallest stories from the past week that touch the world of SEO.
Get the scoop on what’s happening to Google, game-changing strategies for SEOs, and the people that you should have on your SEO radar.
iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Generative AI, Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.
iPullRank is a pioneering content marketing and enterprise SEO agency leading the way in Technical SEO, Audience-Focused SEO, and Content Engineering. People-first in our approach, we’ve delivered $4B+ in organic search results for our clients.
iPullRank is an NMSDC-certified Black-owned business. We support the NMSDC network in its mission to reshape the diversity landscape.
