The SEO Weekly
Unboxing Google's Search Generative Experience - Episode 68
Where queries are weird, advice is controversial, and everything depends.
In this week’s episode, Google’s Search Generative Experience was released and SEOs shared their initial takeaways. Garrett ‘unboxes’ the interface, addresses different types of results for various queries, and the SEO implications.
We also tackle Google’s topical authority system for news and the new version of Google’s Merchant Center.
Also:
- Learning SEO's website redesign
- Neeva shuts down and is acquired by Snowflake
- Indexing issues at scale for programmatic SEO
Host: Garrett Sussman | Demand Generation Manager
Don’t forget to please SUBSCRIBE to the channel if you enjoy the episode.
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THE STATE OF GENERATIVE AI Report
We surveyed over 100 marketing leaders on their perspectives on generative AI in SEO and have analyzed the findings so that you can see where you stand among your peers and competitors.
Show notes / References:
Google Updates:
- Understanding news topic authority – Google
- Google Marketing Live Keynote – Google
- Google: Merchant Center Next to replace Merchant Center – Greg Finn – Search Engine Land
Search Generative Experience SEO Twitter Takes:
Cyrus Shepard
Google's apparent SGE rollout adoption so far:
— Cyrus SEO (@CyrusShepard) May 26, 2023
• General Public: 0.0000001%
• SEOs: 98.2%
Barry Schwartz
When does my holiday start, it is not giving me the time but I do like how you can expand the answers and look at all those snackable organic/free links you can click on pic.twitter.com/yjhNsXwCdY
— Barry Schwartz (@rustybrick) May 25, 2023
Britney Muller
🚨 Reminder not to put any private or confidential information into SGE 🚨
— Britney Muller 🇺🇦 (@BritneyMuller) May 25, 2023
Your input data is likely used to further train SGE and could surface in future results. pic.twitter.com/F4utXTuBos
Michael King
The query can be super long and used within the AI Snapshot, but the standard organic results still say the n-gram limit is 32. pic.twitter.com/oI9hcEEWOz
— Mic King (@iPullRank) May 25, 2023
Ross Hudgens
Not one of these is a content strategy example. pic.twitter.com/xr5mpDyiDy
— Ross Hudgens (@RossHudgens) May 25, 2023
Lily Ray
Got access to SGE and playing around now.
— Lily Ray 😏 (@lilyraynyc) May 25, 2023
- it does seem to answer YMYL queries, but cautiously
- it’s jarring that it mentions studies & research without linking to them?
- color relates to subject matter
- 4+ organic results linked at bottom
- featured snippet still there pic.twitter.com/l79HHjUuB7
Paul Shapiro
Meh. There’s a big difference in experience IMO. https://t.co/yrl6Js6vpW pic.twitter.com/zuH3wcuypr
— Paul Shapiro (@fighto) May 26, 2023
Rebekah Edwards
Remember how I kept telling my clients to invest in PR because showing up on "best of" lists would be really important for future-proofing their brand?
— Rebekah Edwards | Content-Led SEO (@rebekah_creates) May 26, 2023
I'm glad at least one of them listened. pic.twitter.com/TUxDwVuW59
Glenn Gabe
Many thought SGE wouldn't cover YMYL content, including health/medical. I'm seeing SGE cover health and medical topics like this one (strep throat). I'll test more, but interesting to see that. YMYL content isn't entirely out of the picture like we thought it could be. 🙂 pic.twitter.com/4Hpb6Gw86C
— Glenn Gabe (@glenngabe) May 26, 2023
Eli Schwartz
I think my prediction about a decrease in ads revenue is accurate... Here's a side by side of the query "mortgage rates" in search labs and without pic.twitter.com/nyfo26LUBt
— Eli Schwartz (@5le) May 25, 2023
Garrett Sussman
Got access to Google’s SGE. I’ll be playing with this more tomorrow.
— Garrett Sussman ☕️🔎 (@garrettsussman) May 25, 2023
Interesting first look at YMYL results…
Took a few efforts but found some queries that generate results. The interest rates had some warning text.
Also, blurry thumbnails still get results (NFL)#SEO #AI pic.twitter.com/nMh4DzzmEx
AI Generation and SEO:
- Seven new no-cost generative AI training courses to advance your cloud career – Google
- Neeva Closes Its Doors
- Neeva is back and acquired by Snowflake!
General SEO:
- Avoid these Ecommerce SEO mistakes – Dhiraj Yadav
- Learning SEO – Website redesign – Aleyda Solis
- Indexing at Scale with Programmatic SEO ft Anna Uss – Rankable Ep. 110 – iPullRank
Rank Tracking: Now with your content relevance score
Join Garrett Sussman each week as he pulls out all of the biggest and smallest stories from the past week that touch the world of SEO.
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