In this week’s episode, Google’s Search Generative Experience was released and SEOs shared their initial takeaways. Garrett ‘unboxes’ the interface, addresses different types of results for various queries, and the SEO implications.
We also tackle Google’s topical authority system for news and the new version of Google’s Merchant Center.
Host: Garrett Sussman | Demand Generation Manager
Google's apparent SGE rollout adoption so far:— Cyrus SEO (@CyrusShepard) May 26, 2023
• General Public: 0.0000001%
• SEOs: 98.2%
Got access to SGE and playing around now.— Lily Ray 😏 (@lilyraynyc) May 25, 2023
- it does seem to answer YMYL queries, but cautiously
- it’s jarring that it mentions studies & research without linking to them?
- color relates to subject matter
- 4+ organic results linked at bottom
- featured snippet still there pic.twitter.com/l79HHjUuB7
Many thought SGE wouldn't cover YMYL content, including health/medical. I'm seeing SGE cover health and medical topics like this one (strep throat). I'll test more, but interesting to see that. YMYL content isn't entirely out of the picture like we thought it could be. 🙂 pic.twitter.com/4Hpb6Gw86C— Glenn Gabe (@glenngabe) May 26, 2023
Got access to Google’s SGE. I’ll be playing with this more tomorrow.— Garrett Sussman ☕️🔎 (@garrettsussman) May 25, 2023
Interesting first look at YMYL results…
Took a few efforts but found some queries that generate results. The interest rates had some warning text.
Also, blurry thumbnails still get results (NFL)#SEO #AI pic.twitter.com/nMh4DzzmEx
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