Rankable Ep.57 – Why You Should Be Unboxing GA4 Now

Welcome to Episode 57 of iPullRank’s Rankable Podcast, where we discuss various hot topics in the world of SEO and digital marketing.

On this episode of Rankable, we hosted Krista Seiden, Founder of KS Digital LLC to discuss the topic “Why You Should Be Unboxing GA4 Now.”

GA4 is the newest version of Google Analytics. It’s a massive departure from the existing Universal Analytics. GA4 introduces changes to the UI, reporting, and customization that will benefit digital reporting for any business. Eventually, GA4 will fully replace Universal Analytics, which is why Krista, who has worked with the Google Product team for the last decade, strongly advocates that organizations begin planning, adopting, and implementing GA4 now.

Topics discussed included:

• What do people need to know about GA4?
• What are some of the biggest differences between GA3 (Universal Analytics) and GA4?
• How do you get started with GA4 and why / how do you migrate to GA4?
• What are the biggest challenges you expect users will have when moving from the old to new analytics?
• When should businesses start reviewing how they will report on analytics using Events and Conversions?

Krista provided a ton of insights into how she helps businesses with analytics implementation.

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Garrett Sussman

Garrett is the Marketing Director at iPullRank, a MozCon 2024 Speaker, and host of The SEO Weekly. When he's not crafting content, he's scouting the perfect ice coffee, playing with his daughter, devouring a non-fiction psychology book, or concocting a new recipe in the kitchen.

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