The SEO Weekly
The Godfather of AI Departed Google - Episode 65
Where queries are weird, advice is controversial, and everything depends.
In this week’s episode, we cover the godfather of AI leaving Google, the 2023 state of search, and how SEOs should use AI chatbots and LLMs.
We also tackle setting SEO goals, SEO managers vs. SEO Product managers, and the death of technical SEO.
Also:
- A entity SEO free schema tool
- "best X" rich snippet
- canonicals and content syndication
Host: Garrett Sussman | Demand Generation Manager
Rank Tracking: Now with your content relevance score
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- 3 Monthly Snapshots of iPullRank’s New Rank Tracker – ExactScience
THE SEO WEEKLY
Show notes / References:
Google Updates:
- Fix canonicalization issues – Google
- Content Syndication and Canonicalization – Jono Anderson
- SEO Office Hours – Google
- Google I/O this Wednesday, May 10th – Google
AI Generation and SEO:
- ‘Godfather of AI’ leaves Google, warns of tech’s dangers – Cade Metz – New York Times
- Misconceptions by SEOs on LLMs and ChatGPT ft Marianne Sweeny – Rankable Ep. 107 – iPullRank
- ChatGPT returns to Italy after ban – Adi Robertson – The Verge
- Can AI-generated content work for eCommerce? – Adriana Stein – Wix
- ChatGPT Code Interpreter. – Rez Karim
- AI Chatbot Wars: Is Anyone a Threat to Google’s Reign in Search? – Aaron Johnson – iPullRank
SEO Twitter:
- “best X” SERP feature – Ross Hudgens
General SEO:
- The State of Search 2023 – Marcus Tober – Semrush
- The State of Technical SEO 2023 Webinar – Aira x Women in TechSEO
- Shut Up. TechSEO Isn’t Dead. – iPullRank
- Three approaches to SEO goal setting – Thomas Frenkiel – Funnel
- SEO product manager vs. SEO manager: What’s the difference? – Holly Miller Anderson – Search Engine Land
Tools/Features:
- SchemaZoo – Nadeem Haddadeen
PREVIOUS EPISODES OF THE SEO WEEKLY

Join Garrett Sussman each week as he pulls out all of the biggest and smallest stories from the past week that touch the world of SEO.
Get the scoop on what’s happening to Google, game-changing strategies for SEOs, and the people that you should have on your SEO radar.
Garrett is the Marketing Director at iPullRank, a MozCon 2024 Speaker, and host of The SEO Weekly. When he's not crafting content, he's scouting the perfect ice coffee, playing with his daughter, devouring a non-fiction psychology book, or concocting a new recipe in the kitchen.
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