The SEO Weekly
Content Relevance - Episode 63
Where queries are weird, advice is controversial, and everything depends.
In this week’s episode, we cover content relevance and rankings, a page experience demotion, and the epic BrightonSEO conference.
We also tackle shipping and returns in rich snippets, an SEO checklist for product categories, and Taxonomy SEO.
Also:
- Authors and E-E-A-T
- Auditing Large Sites
- How to hire an SEO Agency
Host: Garrett Sussman | Demand Generation Manager
Don’t forget to please SUBSCRIBE to the channel if you enjoy the episode.
Rank Tracking: Now with your content relevance score
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- 3 Monthly Snapshots of iPullRank’s New Rank Tracker – ExactScience
THE SEO WEEKLY
Show notes / References:
- Relevance is Not a Qualitative Measure for Search Engines – Mike King – iPullRank
- Orbitwise
Google/SERP Updates:
- The role of page experience in creating helpful content – Google
- Google Search Console To Drop Page Experience Report, Mobile Usability Report & Mobile-Friendly Tests – Barry Schwartz
- Shipping and Returns information on Google Search web results – Google
AI Generation and SEO:
- US begins study of possible rules to regulate AI like ChatGPT – By David Shepardson and Diane Bartz – Reuters
- Inside the secret list of websites that make AI like ChatGPT sound smart – Kevin Schaul, Szu Yu Chen, and Nitasha Tiku – Washington Post
- The AI revolution: Google’s developers on the future of artificial intelligence – 60 Minutes
- WIX Webinar: ChatGPT and AI writers in SEO content ft Mike King, Ross Hudgens, Mordy Oberstein, and Crystal Carter
Twitter/LinkedIn SEO:
- Generative search engines – Nelson Liu
- SEO Checklist to Optimize Product Category Pages – Daniel K Chung
General SEO:
- Taxonomy SEO, knowledge graph, and ChatGPT go hand in hand. Here’s why – Emilia Gjorgjevska – WordLift
- How Google may identify and evaluate authors through E-E-A-T – Olaf Kopp – Search Engine Land
- Crawling Mondays Podcast – SEO Auditing Large Websites – Aleyda Solis, Jamie Indigo, Patrick Stox
- Working With Your Devs On JavaScript SEO Bugs ft Jamie Indigo – Rankable Ep. 105
- How to hire an SEO agency – Jamar Ramos – Wix
Brighton SEO
- Crystal Carter’s Twitter Thread of Images and Coverage
- Patrick Stox – Canonicalization Presentation
- Sally Raymer – Crawl Budget: Everything You Need to Know
- Rebecca Berbel – Why You Need Technical SEO to Build a Great Online Strategy
- Kristina Azarenko – eCommerce Internal Linking: Into the Spider-Verse
- Areej AbuAli – The Future of SEO: What the past decade can teach us about the next
Tools/Features:
- Horseman – Update – Chris Johnson
- ExactScience – https://www.ExactScience.io
PREVIOUS EPISODES OF THE SEO WEEKLY
Join Garrett Sussman each week as he pulls out all of the biggest and smallest stories from the past week that touch the world of SEO.
Get the scoop on what’s happening to Google, game-changing strategies for SEOs, and the people that you should have on your SEO radar.
Garrett is the Marketing Director at iPullRank, a MozCon 2024 Speaker, and host of The SEO Weekly. When he's not crafting content, he's scouting the perfect ice coffee, playing with his daughter, devouring a non-fiction psychology book, or concocting a new recipe in the kitchen.
Latest posts by Garrett Sussman (see all)
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