The Rankable Podcast

A Crash Course in GA4 Management for SEO

Featuring Brie E Anderson

In episode 118, Brie Anderson of BEAST Analytics joins the show to talk Google Analytics 4 (GA4) and its impact on SEO.

Brie shares thoughts on the issues with GA4 auto-migration and discusses how to rethink measuring your digital presence.

We also explore the fundamental differences between Universal Analytics (UA) and GA4 and discuss the most important aspects of GA4 that every SEO should be aware of.

Episode Time Stamps

  • [0:00] Intro

  • [2:52] GA4 Auto-Migration

  • [5:25] Rethinking How You Measure Your Digital Presence

  • [9:35] GA4 Reporting for SEO

  • [12:42] Why SEOs Should Learn GA4

  • [15:04] Fundamental Differences Between UA and GA4

  • [18:09] Is GA4 for Everybody?

  • [21:28] How to Approach Attribution in 2023

  • [27:26] The Most Important Things SEOs Should Know About GA4

  • [29:51] Rapid Fire Rankings

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This Week's guests

Brie E Anderson

Title: Owner

Company: BEAST Analytics

Bio: Brie E Anderson is an Analytical Nerd with a Soft Spot for Strategy. She’s spent the last 10 years helping businesses of all sizes execute data-driven strategies to increase ROI. Today Brie runs BEAST Analytics, a digital marketing analytics consultancy, and contributes to leading industry publications such as Moz and Search Engine Journal.

GA4 Course: Get to Know GA4


Top 3 of anything:

  • Wyatt’s song, The Wonder Years
  • Miserable at best, Mayday Parade
  • If it means a lot to you, A Day to Remember

Rank your best SEO marketing win:

Finding thousands of dollars of waste in a campaign because the client had the same name as an action figure and plumbing product – CPA went way down after excluding a bunch of keywords.

Rank your top 3 SEO tools: 

  • Search Console
  • Screaming Frog
  • Moz

Rank your best SEO or trick or tactic:

Actually looking at SERPs .

Rank what you love most about the SEO industry:

It’s always changing.

Rank your top 1-3 marketers: 

  • Marie Hayes

  • Charles Farina

  • Rand Fishkin

Rank your best SEO learning resource:

YouTube & Twitter.

Rank your top cause or charity:

To Write Love On Her Arms

Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Aaron Johnson

Considering AI Content?

AI generative content has gone mainstream.

Discover what that means for your business and why AI generation can be your competitive advantage in the world of content and SEO.