Rankable Ep.1 – Optimizing in a Pandemic

Check out the recap of our weekly Rankable Live. This week's show discussed SEO in a global pandemic and how businesses can turn to digital.

Rankable is a segment where members of the iPullRank team come together and discuss the ins and outs of digital marketing.

This week, Founder and Managing Director, Mike King, discusses how iPullRank has put itself in a position to prepare for this pandemic along with Senior Account Executive, Jarrett Thomas, and Manager of Content Strategist, Fajr Muhammad. Discussions on how to approach marketing from different angles in these trying times were had and more. 

We hope you are able to take away valuable insights from our first “Rankable” Live segment.

Video Transcription:

Jarrett Thomas: 

Ayyy, we are live, what’s going on everybody. I’ll be your host this afternoon. I’m Jarrett Thomas, Senior Account Executive of IPR. I’m joined by my gracious colleagues, Managing Director of iPullRank, Mike King.

Mike King:

Hey, what’s going on y’all.

Jarrett Thomas: 

There you go. You’ve got to shout yourself out man. And then we also have my other colleagues, senior account, uh, content strategists, Roger Muhammad, thanks for joining us.

Mike King:

You know, You know how we do.

Jarrett Thomas: 

Yes sir, and then we also have my other colleague, Senior Content Strategist, Fajr Muhammad, thanks for joining us.

Mike King:

Nah, nah, nah, nah. Manager of Content Strategy.

Jarrett Thomas:

Thank you all for joining us right now. You could be anywhere in the world right now, but you’re joining with us and we really appreciate this because mainly we came up with this idea really a couple of days ago and what we want to do is really help you guys the people and understand some things, provide some value of what we’ve been doing during this pandemic, how we’ve prepared for this and what our marketing outreach and really just have some fun with this, right? 

So we do something called Atomic SEO where Mike goes over some of the SEO and content best practices, you know, so we can have our continued learning and make sure we’re on top of our game. So we want to really make this live and give everybody this opportunity to learn with us and grow with us. So thank you again for joining us. We’re going to jump right into it. So we’ve got a half an hour. Let’s get it!

Mike King:

Yea, and one quick thing. You know, all you folks watching at home, if you got questions and things, please pop them into the question box at the bottom or you can throw them on the right. You know, yeah, do got some nice natural light and we’ll take those questions as well. We’ve got a few things that we want to talk about, but anything that you guys want to know about marketing related, SEO related, what have you, we’re happy to answer those questions and do any walkthroughs, anything like that.

Jarrett Thomas:

Absolutely. So please, the chats on the bottom, please just check in with us. Let us know you’re here, we’ll shout you out and we’ll, you know, get to the questions as we go along. Alright? So to get this started, Mike, as the Managing Director, I’ve got to ask you this man, because I think you’ve done a hell of a job of getting us prepared as a company for this, but I’d love to hear your perspective. What was your thoughts like in January, right when you first heard about this, how did you put things in place to get us to where we are today?

Mike King:

Yeah, I mean, I’m going to be honest, you know, cause it was really Alex, the SEO engineer on our team who had been waving the flag about this, like from the jump, he was like, this is going to be big, but he’s also kind of a conspiracy theorist, so I wasn’t really believing in it at first, but I definitely kept my ears to the ground and watch everything on the news. Also just kept watching like what other companies that I really respect were doing. And so, you know, as soon as one of them was like, yo, we gotta stop going into the office. I did a little more research and I was like, yeah, I agree with that. So let’s get out of here as soon as possible. And the transition to us working from home was pretty seamless.

You know, a lot of people already worked from home on a regular basis and it’s actually helped us refine a lot of our processes, get better at project management and the whole nine. So it’s been a great thing (for iPullRank) in a lot of ways and, you know, just making sure that the team has felt cared for as we go. That’s always been my most important thing, you know, making sure that our team has felt taken care of. So I think that we all just put in the right efforts for us to make this work for us.

Jarrett Thomas:

Truly, and to give everybody at home some context. So we actually had the work at home policy about the last week of February. So things really happened here in New York, I believe the second week of March. And we kind of missed that apex. And you know, I’m incredibly grateful for that. And just to give, you know, Mike’s modest about it, man, he sent us mass home candy. Make sure we’re good. We’re set up. You know, I’ve got my, I ain’t got an N95 but it’s damn close. So I appreciate you Mike. That was real of you, man. We really appreciate that.

Mike King:

I guess I just want to make sure everybody’s taken care of. 

Jarrett Thomas:

Yep. And Fajr, how about yourself? Did you get a question for you, um, you know, as the content general, our strategist, you know, our leading person here, right? What are some of the things you think where you could be creating with content? How should you be engaging audiences right now? What are some of the best practices that people should be looking out for and um really attacking.

Fajr Muhammad:

Sure. Um, I kinda wanna step a little bit back to just like operations and as like one of the team members who worked from home for I think the last year. It’s pretty interesting to see that even as everybody in the office moved to working remotely, it was almost like communications picked up even more. So as somebody who has been traditionally siloed, it was really cool to just see everybody, like make that exodus. And for none of the projects to slip, for communication to not only improve but to increase. 

From my vantage point it really helped our collaboration tremendously. It’s very cool to see like when we talk about content it’s typically like an in person collaborative process. But you don’t have to lose steam like you’re moving from the office to everybody kind of being in their individual pods and their individual homes.So I thought that was pretty cool. 

To speak, I guess to like the larger question around like, what can you do for content? I think anything’s fair game except for bad taste. You know, short of bad tastes, I think this is an area of opportunity. They say recessions are traditionally areas of tremendous growth. Once we kind of get through this and I think a lot of brands are going to be able to see one, like a lot of just flaws in their operations and our content processes during this time. Like are you able to meet the demand that people need at this moment? And that’s not from a product standpoint. That’s from the answer standpoint. 

Everybody’s looking for information right now, right? We’re in a state of information and we also can’t keep our eyes away, right? So consumers need to know what’s going on. They want to know what’s going on, and then you need to be able to separate fact from fiction. So I think what brands can do now, at least in the immediate, is just like pay attention, right? Be ready to meet your consumers with answers, whether that’s an article that you need to get up. Paying attention to your processes. Where are the holes that are preventing you from getting this information out to your audiences as quickly as possible?

Jarrett Thomas:

True indeed. Yeah

Mike King:

No, I just wanted to add on to that. I think Fajr’s post about captive audiences was like, it was spot on. It really speaks to, you know, the fact that like everyone is at home, very engaged. What are you going to do with that? And then how are you going to not be like tone deaf as a brand? I mean, Fajr was your post, like if you want to say more about it.

Fajr Muhammad:

That was it too. They’re like, we’re all in this together. I think the really interesting part about it is like nobody’s immune, you know to have a pun in there, an inadvertent pun, but nobody’s immune. This thing is like the great equalizer and like everybody’s at home. So it demands a level of transparency from brands. And typically brands are not, they’re not liable to do or want to share, but it’s almost like you can’t, you kind of can’t hide from this thing. So instead of trying to kinda like talk around it or like do something else, like address what’s going on in the world, address how your company is working through it. Like understand that like everybody in the has compassion at this point. So you don’t need to pretend to be something that you’re not. 

But also understand that because everybody’s going through it, like the core of your company, the core of your brand is really going to shine through in this moment. So if you’re not doing things the right way, if you’re not caring for your employees, if you’re not putting your customers first during this time period, it’s going to show through your content and your messaging. So you really want to make sure that you’re leading with empathy because everybody’s looking, you know, they’re looking does the right thing at this point.

Jarrett Thomas:

Yeah, I agree with you. I think tone is everything right? And I think we’ve seen a lot of misses and I think we’ve seen a lot of brands actually just hit it out the park, right? Like, for instance, like I’m a big casino guy, I go to casinos all the time. So I get a bunch of notifications and I’m hearing about Caesars and they’re just telling me about how they’re cleaning two times a day, right? But they’re not telling me how they’re actively helping their employees, right? How are they making sure they’re safe? Right? So why would I want to come spend a couple of hundred bucks with you guys? And all you’re talking about is that you’re cleaning. So it doesn’t make it seem like you care about me. It sounds distasteful and it could really just rub somebody the wrong way. 

So please guys, make sure your tone is you know, you’re cognizant of what’s going on. You’re being empathetic and just, you know, you’re cognizant of what’s going on and that’s really just be a person, be a good person. And, um, and I want to ask you both a question, right? So what if somebody is here, their content strategists say they don’t have the budget or the bandwidth they used to have. Would you focus on creating more content or just quality content, that’s just one piece or two pieces, where should they focus their efforts?

Mike King:

I think that, you know, I think you’d need to focus more and it doesn’t have to be just more and more content. I think that there’s still a huge opportunity to look at some of the assets that you’ve already got and adjust them to speak to right now. Cause I think it’s very easy for people to think like, Oh, we need a new piece of content that speaks to COVID-19. But if someone is performing a search or they’re finding you through other means and you have content that’s relevant to what we’re talking about, but you still have the old message, that’s gonna paint your brand in a negative light.

So I think right now there’s two things that need to be done before you even think about what you’re going to make. One, this is a great time to do a content audit and see what content out there is relevant that needs to be adjusted and two, you need to rethink who your market segments are because everybody’s personas are no longer relevant. Your persona is based on someone that goes anywhere, that’s irrelevant because no one goes anywhere right now. So I think those two things are a place to start before you think about what is it that we need to create as new.

Fajr Muhammad:

Yeah. I think pivoting is definitely key at this point because like you could create more content and just add to the noise or just put more stuff out even if it’s not the right type of content, people are not gonna pay attention anyway. You don’t want to spend your wheels just creating stuff for the sake of creating stuff. I think people just have been talking about like, there are a million COVID emails at this point, right? Like we don’t need another email to let us know what’s actually happening. But we need to know from your specific point of view as a brand, how is this affecting you? Like what can you add your distinct content to make it relevant to COVID

I would also venture to say that you should also be thinking maybe more evergreen and that seems like a counterintuitive in a time where we’re thinking of the moment and things are changing day to day. But this is the crisis, right? And crises happen. We have them cyclically, we have them over time. It’s going to happen again. Maybe not this specific crisis. But like can you put contingency plans in your message, can you put contingency plans in your operations, right? To be able to handle any kind of upheaval that could potentially happen. 

Mike King:

Yea, and the other thing to add onto that is, you know, again, with the idea that nobody’s personas are relevant anymore, you know, search behavior is changing. Search demand is dropping in a lot of spaces. But in some cases, for instance, if we look in the travel space, uh, you might be surprised that there’s actually an increase in search demand. But that has to do with people trying to figure out like, how do I cancel my trip? How do I, you know, get my money back and things like that. 

And so I think that there’s a lot of new opportunities for content that are popping up where basically people are searching for things that they never searched for before unless you do need to account for. And you know, if we’re talking about limited resources, you’ve got to figure out like, which of those things are going to be most helpful. And I don’t mean just helpful to your brand, like helping your brand make money helpful to your audience. So to the points that, you know, Fajr was making before and all of also Jarrett was making, um, that people see how your brand is acting during these types of things.

Jarrett Thomas:

The human element is more important than ever. And I think that was a good segue. I see a question in there from, I believe Umair, he’s asking what innovative SEO solutions or innovations or initiatives have you seen sprout out recently? So what are some new SEO solutions and initiatives you’ve seen that are really cool that could be helpful for people in your day to day right now?

Mike King:

I mean, I personally haven’t seen anything new. U , you know, I think that, you know, us being in a crisis doesn’t change technical SEO at all. Like I think if anything, the new opportunities are more around what content people need. And again, it goes back to looking at some of these emerging keyword opportunities around what people are looking for. And I think that is very specific to different spaces. And in fact about a blog post I’m finishing up right now and also something else that we’re rolling out called the position report where we go into each of those different verticals and talk about what those opportunities are. So that brands as you know, either don’t have someone or don’t have the time to really dig into that, have a bit of a blueprint on how they should approach it.

Jarrett Thomas:

Absolutely. And I’m curious, say for somebody, let’s say they’re the small business owner or something of that nature, right? They don’t really get SEO or they just don’t have the budget. Right? What is the biggest piece of marketing advice you would give somebody right now that’s struggling through the pandemic and what resources should they use or tap into that or maybe free or less cheaper options out there.

Fajr Muhammad:

I would say social media, um, specifically, I mean that’s where everybody is. Everybody spent a lot of time there before this even happened. That’s where people are going for their information. And it’s a free channel for you to be able to speak directly to your customers and your consumers. Like, if you don’t have a massive email list, and you want to get him to get the message out, you can go directly to social media and speak to the people there. 

If you’re a small business owner, Facebook is a tremendous resource to be able to let people know what’s going on in your business. There are a lot of bookstores that I’m a patron of, that immediately when this thing started happening, they shut their doors and they let everybody know that they were offering free delivery, curbside pickup, et cetera, et cetera. I found out all the information via twitter. So if you don’t have a lot of money, you don’t have a lot of resources. I don’t think anything beats social media.

Mike King:

The other thing on the SEO side, Google has given more, you know, features to support this, like their schema for updating special events and things like that for small businesses. If given more things in Google my business to allow you to like let the world know what’s going on with your business. But as far as learning about this stuff, I think Moz has been pretty awesome with respect to making all of their learning Academy stuff free. So if you’re a small business owner, you can’t afford to work with someone on SEO, I would encourage you to check that out. I mean, you’ve got a lot of free time right now, because that’ll help you ramp up on what it is that you can do on your own.

But at the same time, I think at the end of the day, it’s all about the content, right? Whether that’s content that’s being pushed to social, content is living on your own site or whatever. It’s all about what are the messages that we want to put in front of our customers and make sure that they know what’s going on and we care about what they’re doing and so on

Jarrett Thomas:

Absolutely, I would definitely speak on the sales side. I think LinkedIn is the biggest channel for me personally. I think as a brand, that’s what you should be utilizing, right? Right now there’s a deficiency in content on LinkedIn where you actually have the viewability of more than any other social media channel, right? You can put up a post and get 20,000 views just like that. Right? So what you need to be doing is understanding who your target audience is, start connecting with them and don’t even hit them with a sale right now. Right? Just get to understand your buyers, get to understand what they are and what they like and just say, see how they’re doing, see how their family’s doing. You know what I mean? Just check in on them. 

And to be honest with it has been, it might sound simple, but it’s been super helpful for me. I’ve made some great connections, had people who I probably would never get in touch with through a cold email. And now we’re talking about getting beers as soon as quarantine is over. So definitely check that out if you haven’t already, utilize LinkedIn guys, it’s your best channel. 

And also we have a question from Umair as well. He says, have we seen the need for shifting traditional marketing budgets to digital? Or have you seen this reflected in our clientele?

Mike King:

Well, I mean our clients, obviously they’re already doing that (shifting to digital), but I think that search is in a unique position because essentially Google search box is like the the world’s biggest like market research panel. Cause people are essentially codifying how they’re feeling, what they believe about any subject when they type it in there. And so you’ve got this information in close to real-time as to like, what is it that people need? What is it that they’re looking for? How are their behaviors changing? 

And so I think that search is emerging as a channel that is even more important to people right now because of that direct response to that direct reaction of users in real-time. So you can see what it is that they’re trying to accomplish. And so when you read some of these studies like e-marketer did a study about this recently, about, you know, what channels are budgets changing in and things like that. And it showed that like everything else was going down like display’s going down, social’s going down, with search at net zero, like people are still spending the same amount in search. 

So naturally, that speaks more to like paid search because it’s talking to buy advertising insights. But I think it’s true of organic search as well because you know, it’s the same page, it’s just you pay for it or do you do content for it? So I suspect that, you know, as more brands are looking to capitalize on this time right now they’re going to spend more time investing in search.

Jarrett Thomas:

Absolutely. I think I think the biggest misconception I have, and we’ve all heard this in this room, right? So most business owners like, say if you’re C-suite or something like that, but if you’re SEO and you know the value of that, but the hardest thing is proving that value to the C suite. Right? So right now with the importance of the changing of consumer search behaviors, are there any quick wins right now or any things that SEOs should be looking at right now in order to attack? In order to prove that value?

Mike King:

Quick win… I mean again, I don’t think the quick wins for SEO have changed too much. No. Cause all the technical stuff doesn’t matter if there’s a pandemic or not. Like all that stuff is the same. Um, I think again, it’s really just the content opportunities that are emerging. So spend some time in Google trends, spend some time looking at your internal search logs, spend some time, you know, just doing your standard keyword research. I know those tools tend to be a few weeks behind what’s going on. So you might want to also check out, they’re just doing different searches on social media. Like go on Twitter and put in some of your keywords and see how people are using those and then use that to inform what content you might want to make moving forward. Those are going to be the quick wins.

Consider this, think about, you know, some of the small business lending spaces right now. Think about these government programs that are put in place that are completely confusing because you know, the guidance is still coming out. Right? So there’s a lot of opportunity to capitalize on the search demand around those because of the fact that these are brand new subjects. So the more that you can identify these new things that people need and be like one of the first people to get the content out. Well, those keywords aren’t going to be super hard to rank for because there’s so little content for that right now. 

Fajr Muhammad:

Yeah. I think also, let’s speak directly to that, to think about more content strategy. We’re always touting the message of like comprehensiveness, being definitive, being the expert on your subject. You know, Google’s algorithm just around like expertise, authority and trustworthiness and so a lot of it is still maintains, but a lot of it is also going out the window just because there’s so much information out and it’s constantly being updated on a daily basis.What you posted yesterday, like might not adhere today because everything is just changing at such a rapid clip. 

So I would also veer on the side of simplicity when you’re thinking about creating these content pieces, like have a landing page up and you’ve written a couple of articles that speak directly to how your customers can handle and manage during the virus crisis. Also keep in mind that those pages will need to be updated. So building in a framework to keep that information consistent and updated to let search engines know, like we will know that this page was updated a week ago, but today we also had like the most definitive information that we know of today.

Jarrett Thomas:

Totally agree. I actually had somebody ask me this on Twitter, I mean, on LinkedIn for you, Mike, they want to know, what were some key things that or what advice would you give them for somebody trying to grow their Twitter?

Mike King:

I hate to keep saying this. It’s all content, you know, like the way I got my twitter to where it’s at, was just continually putting out content and you know, asking people to follow me in that content. Some of it was like, you know, speaking at events and then having my Twitter name on the slide and people wanted to follow so they can get the slides or whatever or see what else I might have to say. 

But again, at the end of the day, it’s all about what are you putting out that people are finding compelling. Like it’s not just writing blog posts and things like that. You could just be an interesting person, right? Like you could just be posting videos every day about what you’re doing in your job. Or you could use this opportunity to showcase how you’re working from home or you know, there’s a lot of people that are doing like little videos and being stir-crazy and making funny stuff that’s relatable, that’s going to get more people to share it and then ultimately follow you. So again, I think at the end of the day it’s all about the content.

Fajr Muhammad:

Yeah, I would add to that too. I think it’s about, what I like to call the “free gift with purchase” theory and that at this point, everybody’s promoting content. What have you been doing above and beyond to let your customers, potential or existing, know that you care. And it was really funny because just before this, I walked down to my corner store and it’s literally like the only place that I’ve gone in the last two weeks, right? Home, corner store, home. So they always see me, and today I wasn’t very diligent, had no gloves, did not wear a face mask. But the lady, she put a free pair of gloves in my bag, as I was buying my things and it really just made me think of the human connection. Every other day it’s just a transaction, but this is the free gift with purchase. 

Like what can you do from a content standpoint that has that same effect, right? Like I’ve seen brands, there’s a fashion brand that I follow in their email newsletter with every purchase, they’re sending postcards for you to send to people who are also stuck at home. So it’s just like that kind of Goodwill and it’s not like for an SEO purpose, there is no play, just purely branding. And I’m going to shop with them and I’m going to go to my corner store.

Jarrett Thomas:

Now, hearing that human element is super important. To piggyback on what you guys were saying about the content, especially for social, I think the best way to grow it is by not overthinking. Most people take themselves out the game before they even start, right? So one thing with me, I started specifically on LinkedIn probably like November. Right when I started with iPullRank and that was one of my things that me and Mike spoke about and I’m like, Hey, I want to grow my channel. And what I just did is just took everything out to the side and just went for it. And I didn’t overthink it. I’ve had CEOs of billion dollar companies like post, and just being myself. One day, I might have something funny to say. I might have a meme, I might have anything and you’d be surprised.

I’ve got people from Spain, Africa, England, and anywhere you could think of that actually champion me. And it’s a great feeling, but all just from being a human, you don’t have to be this buttoned up, person, especially LinkedIn where you think it’s professional. You can be yourself and still gain business. It’s happening. So that’s my best piece of advice for you guys. 

And we’ve got about a couple minutes left. We’d love to hear from you guys. Any questions? Just let us have it. Let it rip or we can keep going with the schedule and agenda as is. Umair, I appreciate you Umair, you’ve been going, we gotta shout you out.  Yes. If we’re not connected already, please make sure we connect man. Anybody else or… all right, cool, cool. 

So if you guys want to, I’m trying to think if I have any other last questions. What advice would you give to other business owners right now? Mike, what’s something you can just say that everybody’s feeling some way somehow. We don’t have to give the secrets sauce up, but what are some ways that, you know.

Mike King:

I mean, I don’t have any secrets. I’m stressed like everybody else right now. So, apply for all the loans, apply for the PPP, apply for the EIDL loan, apply for it. There’s a lot of companies like Facebook and Verizon offering grants and things like that, you know, get your cash in order like that’s all it is, right? If you don’t have cash, your business won’t survive. So, you know, make sure you’re sorting that out and then also figure out how can you help people. 

I think that there’s a lot of opportunity and there’s a lot of businesses that are doing things that are just really speaking to the human condition right now. And that’s going to go such a long way on the other side of this, you know, people are going to remember such and such company, with just like what Fajr was saying, like they gave her gloves and all this, like she’s not going to go to the corner store across the street now, she’s going to go to the one at the end of the block cause they showed that they cared. So I think if you’re a small business owner, just to look for opportunities to help people out and keep the cash in order as well as you can. 

Jarrett Thomas:

Yep. Indeed man, stay and be genuine, not everything’s not a sale guys. So right now is the best time to show some empathy. Like you said, just something as simple as the gloves, man. You know, even what I alluded to earlier where Mike sent us the masks, you know? How does that make us feel as an employee? You know what I mean? You want to go to bat for somebody like that. So a little gestures go a long way from a brand, from a personal relationship perspective, you know, just be human, be genuine. And help each other out and get through this thing together.

Fajr Muhammad:

Yeah, I would even say we’re thinking about creating content. Sometimes it can seem even just like regular life and this new normal, it’s probably even more daunting with everything that business owners and marketing teams are dealing with and I would venture to say that think small, like you don’t have to create something that’s like this ten fold piece. I think content types are going to be more and more important during this time period like other platforms like tik tok, whether it’s doing things much more visual like infographics as opposed to actually writing large copy. Things that are much more consumable just because audiences, their attention is so scattered, right? Like they’re either like watching the news or they’re bingeing netflix. So like what can you do to a much more consolidated fashion that still communicates the message that you’re trying to get across.

Jarrett Thomas:

Absolutely hit the nail on the head. I think we’ve got actually about a minute and a half left. Guys, if we get another question, we’ll be glad to take one last one as we go. If not, it’s been a pleasure, Mike. Thank you. Fajr, thank you for joining as, you know, the pleasure of working with you both and I love you guys. Everybody who else is in attendance. Thank you for joining and thank you for the questions.

Mike King:

We got one more question from Sherry, she said, Hey, thanks for this. I was just wondering if you’re starting from scratch, how can you choose a niche to get into, read the data and find out what’s needed? 

Jarrett Thomas:

That’s a great question.

Fajr Muhammad:

As far as she’s trying to start a new business, right? Yeah, definitely keyword research, but I guess my thought process is this, think about what’s the thing that you’re going to want to do the minute they let us out. I’ve already been planning trips in my mind, the travel space is about to explode as soon as these people feel comfortable enough to travel. I was reading an article about them opening up a Wuhan and one of the first things people did was they got out of that, they went to visit family members. They traveled, got in their car, where they were able to leave. 

So I would definitely think about like the spaces in which you feel consumers are ultimately going to like flock to once this is over. As somebody said, divorce lawyers. Yes. Think about it from your own perspective, where does your interest fall? What’s the first thing you’re going to do? Hospitality, entertainment, like those things clearly haven’t diminished. You need those more than ever. And I think those industries are going to boom once this is all over.

Jarrett Thomas:

Yup. Yup. Nobody can prepare for this, but you definitely can prepare when it goes back to normal. Right? So how you are setting yourself up now and what steps you put in place right now is going to ultimately determine how you, you know, if you’re off to the races once things are normal or if it’s a slow tick, you’re kind of behind the curve. So get to those steps now, create the content, engage with people. It may not be a sale today, but a damn sure it could be a sale tomorrow guys. So remember that.

Mike King:

Okay, cool. So there’s a question about Python scripts for Google trends API. There’s a great article from Tyler Reardon. So I just posted that right here in chat as well. So yeah, one last thing. Well two more things. One, we’re going to start doing these every Friday around this time. So if you’ve got, you know, questions or a topic that you want us to address, let us know. You know, you can hit us on any of the socials and we’ll also have a webinar coming up on the 22nd. You can sign up, right.. oh wait, hold on, let me do this right here. And you know, come to that webinar on the 22nd. We’re gonna showcase a lot of data on what folks are doing right now and how you can leverage that in your marketing and also how to do a lot of things that we talked about today. So thanks so much for joining and yeah, take it away. Jarrett.

Jarrett Thomas:

Make sure you follow us on Twitter and make sure you go to the company LinkedIn. We have to do the plugs now, so LinkedIn @ iPullRank, also follow me, Jarrett Thomas, Mike King. Fajr Muhammad, you know, very personable people. Send us a DM and let’s keep the conversations going and hope everybody’s safe. Everybody stay healthy, stay happy. And hopefully we get through this soon. much love guys. See you.

Marketing in the Age of COVID-19

iPullRank Agency

iPullRank is a digital marketing agency behind Fortune 500s' winning strategies. We are a team of marketing experts who operate by the "PROUD" creed, which stands for being Proactive, Reliable, Outstanding, Useful and Determined. We’re the house that strategic, creative and technical professionals go to learn new strategies, POV's, and to find a competitive edge.
iPullRank Agency

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