The SEO Weekly
Bard, GPT-4, and Google - Episode 59
Where queries are weird, advice is controversial, and everything depends.
Bard was released to the public for testing and it ain’t great. It’s definitely not as powerful as ChatGPT. Google truly put on the guardrails. But don’t judge, it’s literally the first public iteration. We anticipate fast and intentional improvements over time.
GPT-4 has been generating a ton of innovation, OpenAI has added plugins that allow ChatGPT to access the web. Things are getting crazy.
Also:
- The Verge ranked for a competitive term with a satirical article
- Google has a cool new search status dashboard
- A keyword clustering visualization tool
Host: Garrett Sussman | Demand Generation Manager
Don’t forget to please SUBSCRIBE to the channel if you enjoy the episode.
LAST CHANCE: GET YOUR IPULLRANK DATA-BACKED KEYWORD PORTFOLIO
$10,000 ($15K after 12/16)
First Come, First Served
Included in the offer:
- A Refreshed Data-Backed Keyword Portfolio and Presentation (up to 5,000 keywords)
- Topic Cluster Targeting
- Content Ideation Targeting For Each Cluster
- 3 Monthly Snapshots of iPullRank’s New Rank Tracker – ExactScience
Show notes / References:
Google/SERP Updates:
- Google is “unifying the ranking updates page” – Google
- Google’s Search Status Dashboard – Google
- New Rankings Update Page – Google
- JS at Google: Search off the Record Podcast – Google
AI Generation and SEO:
- Bard – Google
- Try Bard and share your feedback – Google
- Google Bard is here and disappointing vs. Bing Chat and ChatGPT – Billie Geena – Search Engine Land
- Google explains why Bard rarely lists citations and links to content creators – Barry Schwartz
- Google Bard Plagiarized Our Article, Then Apologized When Caught – Tom’s Hardware – Avram Piltch
- Bing Image Creator – Microsoft
- ChatGPT plugins – OpenAI
- There’s now a ChatGPT ‘app store’
- Sparks of Artificial General Intelligence: Early experiments with GPT-4 – Microsoft Research
- Unveiling the Secrets of AI, NLP, ChatGPT, and ML – Britney Muller and Carlos Meza – CrowdContent
- Training GPT on Google Quality Rater Guidelines and Why You Shouldn’t Do It – Jess Peck – LocalSEOGuide
General SEO:
- How The Verge gamed Google with its ‘best printer 2023’ article – Search Engine Land – Danny Goodwin
- Best practices for Vue.js e-commerce websites – Alireza Shiravand – Oncrawl
- The ROI of Digital Accessibility – Alisa Smith – Moz
- SEO and Tech Resources – Created for and Made by Women & Non-Binary Folks Crystal Carter
Tools/Features:
- ChatGPT Prompt Generator – Joe Hall
- AIPRM Update – Live Crawling and Multiple Variations
- Keyword Clustering Visualizations – Keyword Insights
Rankable:
- The Unsexy Truths of SEO ft. Devin Pickell
Join Garrett Sussman each week as he pulls out all of the biggest and smallest stories from the past week that touch the world of SEO.
Get the scoop on what’s happening to Google, game-changing strategies for SEOs, and the people that you should have on your SEO radar.
- How Mountain Dew Won the Super Bowl with 46% Brand Visibility across ChatGPT, AI Overviews, and Perplexity - February 12, 2025
- SEO RFP: The Best Process for Hiring the Right Agency [Template] - October 2, 2024
- Status Quo Bias: The Behavioral Economics Principle That Rocked the Google Antitrust Trial - August 22, 2024
