The SEO Weekly
The State of Generative AI Report - Episode 67
Where queries are weird, advice is controversial, and everything depends.
In this week’s episode, we cover the iPullRank and MarketMuse’s State of Generative AI Report, more SEO community hot takes on Google’s SGE, and why you still need a generative AI content strategy.
We also tackle an SEO Audit Survey, a HowTo Schema Generator, and tips for title tags.
Also:
- Another AI SEO tool
- Content Creation Using Keyword Clusters
- Setting up GA4
Host: Garrett Sussman | Demand Generation Manager
Rank Tracking: Now with your content relevance score
LAST CHANCE: GET YOUR IPULLRANK DATA-BACKED KEYWORD PORTFOLIO
$10,000 ($15K after 12/16)
First Come, First Served
Included in the offer:
- A Refreshed Data-Backed Keyword Portfolio and Presentation (up to 5,000 keywords)
- Topic Cluster Targeting
- Content Ideation Targeting For Each Cluster
- 3 Monthly Snapshots of iPullRank’s New Rank Tracker – ExactScience
THE SEO WEEKLY
Show notes / References:
Google Updates:
- New Googlebot: Google-InspectionTool Added To Crawler User Agents – Barry Schwartz
- SEO best practices for news sites – Daniel Waisberg and Cherry Prommawin – Google
AI Generation and SEO:
- The State of Generative AI Report – iPullRank and MarketMuse
- Generative AI Still Requires Content Strategy – Mike King – iPullRank
- iPullRank LinkedIn Live Session: AI Content Strategy and Governance – Mike King, Kyle Marino, and Garrett Sussman
- Generative AI Content Services – iPullRank
- Mr. ChatGPT goes to Washington: OpenAI CEO Sam Altman testifies before Congress on AI risks – Brian Fung – CNN
- Buzzfeed going all in on Generative AI Content
- SEO & Generative AI: Roundtable Discussion – Jon Cooper, Marie Haynes, Cyrus Shepard, and AJ Kohn
- What Google I/O 2023 reveals about the future of SEO – Kevin Indig
- The New Google Search Generative Experience ft Barry Schwartz – Rankable Ep. 109
LinkedIn & Twitter SEO:
- SEO Recommendations Execution Issues + What to Do for Success in 2023 🚀– Aleyda Solis
- How to Accelerate Your Content Creation Process with Keyword Clusters – Jonas Sickler and Alice Rowan – Semrush
General SEO:
- 7 Ways To Write Title Tags That Attract More Clicks – John Doherty – Editor Ninja
Tools/Features:
- Similar AI – Robin Allenson
- HowTo Schema Generator – Supple – Saijo George
- How to Setup GA4 (Tutorial) – Dana DiTomaso – Kick Point
PREVIOUS EPISODES OF THE SEO WEEKLY

Join Garrett Sussman each week as he pulls out all of the biggest and smallest stories from the past week that touch the world of SEO.
Get the scoop on what’s happening to Google, game-changing strategies for SEOs, and the people that you should have on your SEO radar.
Garrett is the Marketing Director at iPullRank, a MozCon 2024 Speaker, and host of The SEO Weekly. When he's not crafting content, he's scouting the perfect ice coffee, playing with his daughter, devouring a non-fiction psychology book, or concocting a new recipe in the kitchen.
Latest posts by Garrett Sussman (see all)
- How Mountain Dew Won the Super Bowl with 46% Brand Visibility across ChatGPT, AI Overviews, and Perplexity - February 12, 2025
- SEO RFP: The Best Process for Hiring the Right Agency [Template] - October 2, 2024
- Status Quo Bias: The Behavioral Economics Principle That Rocked the Google Antitrust Trial - August 22, 2024