This might be a bit of a rant.
I’ve long felt CTR studies were not comprehensive enough to tell the complete story of user behavior, but unfortunately that’s all we’ve had to go on. Although I am a huge proponent of market research I’ve found the shortcomings of CTR studies to be too much to shake. After all we’re an entire industry convincing people to make considerable investments for 18.2% of search volume? When you... Read more »