The RANKABLE Podcast

The Unsexy Truths of SEO - Episode 101

FEATURING Devin Pickell

In episode 101, Devin Pickell joins the show to discuss some of the uncomfortable facts about SEO that every marketer should be aware of.

Devin shares his thoughts on when and how you should be prioritizing SEO and how to identify if you’re making the right decision.

We also chat about what you can do to ensure that you’re on the same page across multiple teams to get your projects across the finish line.

Episode Time Stamps

  • [0:00] Intro
  • [1:45] What are the Unsexy Truths of SEO
  • [2:30] How to Prioritize SEO
  • [4:35] Planting the Seeds for Your SEO Strategy
  • [7:09] SEO Attribution May Be Scrutinized
  • [8:45] How to Iterate on Attribution
  • [11:40] Thinking Outside of Boring Content
  • [13:18] The Varied Perspectives Around SEO
  • [16:55] Communicating and Collaborating Across Teams
  • [17:40] There’s No One-Size-Fits-All Solution to SEO
  • [21:47] Rapid Fire Rankings

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This Week's guests

Devin Pickell

Company: Do I Need SEO

Title: Growth & SEO Marketer

Bio: Devin has been demystifying SEO for software startups the past 7 years, and showing marketers the potential it has as a growth channel.


Rank your top anything: 

  • Breaking Bad
  • Sopranos
  • Last of Us

Rank your best SEO marketing win:

We created a public landing page for a click-to-copy template for SMS marketing that is still one of the top results on Google.

Rank your top 3 SEO tools: 

Rank your best SEO trick or tactic:

Leading with value.

Rank what you love most about SEO as an industry:

It’s always changing and I’m always learning.

Rank your best SEO learning resource:

Rank your top cause or charity: 

Habitat for Humanity

Host: Garrett Sussman

Title: Demand Generation Manager

Garrett loves SEO like the 90s loves slap bracelets.

Each week he interviews the most interesting people in the world (of SEO). When he’s not crafting content, he’s scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

Get insights, stories, and strategies from a range of practitioners and executives leading the charge in SEO.

Enjoy this podcast? Check out Garrett’s video show round-up of everything search engine optimization: The SEO Weekly

Aaron Johnson

Considering AI Content?

AI generative content has gone mainstream.

Discover what that means for your business and why AI generation can be your competitive advantage in the world of content and SEO.