We built this Citation Tracker workbook and paired it with a Looker Studio dashboard so you can monitor how often your brand is cited in AI-driven search results.
Whether you’re tracking mentions from Google AI Overviews, AI Mode, ChatGPT, Perplexity, or other generative search tools, this template gives you a central place to organize your data and visualize trends. Because each citation service formats its data differently, we designed this tracker to be flexible—yellow-highlighted cells contain formulas, so handle them with care when customizing.
With this setup, you can:
See changes in brand citations over time.
Compare citation volume across AI search platforms.
Identify opportunities to increase your brand’s presence in generative results.
